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Technology changes daily and with these changes comes changes in the way individuals operate or communicate with each other. Individuals now have the opportunity to evolve with the way the Internet impacts on the society. One of the greatest impacts is that the social media helps individuals to connect with individuals far and close away. Nonetheless, the use of social media has spread from websites such as Twitter and Facebook to Instagram and LinkedIn. These sites impact the way individuals communicate, get jobs, and share ideas and news. In the article, “The Effects of Social Media” networking is “harmless, Continue reading...

Marketing today has become a dynamic and engaging tool, which a business can utilize to achieve its desired position. Such a tool is making sales more instantaneous through its marketing communication theories and methods such as the marketing mix. Through these, companies are able to focus on a particular market segment. From here, they can present appealing, relatable, and in turn, effective ads to their market. This is through the process of implementing a marketing plan (Kotler and Armstrong 2012).
In a marketing plan, marketers attempt to get to know the market up close through segmentation. When they get Continue reading...

Business

Business Model and Strategic Planning
Communication Plan
Communication is essential for the passing and understanding of information across the organization. The communications plan for the organization will facilitate the communication of the strategic objectives of the company and will include three distinct aspects, including then purpose, the audience and the channel of communication.

The purpose of the communication plan is to create awareness of the strategic objective of the company, which is to reestablish its technological footprint through the reintroduction of Google Glass. This plan will also create an understanding of the organization, which will promote accuracy and efficiency Continue reading...

One sociological norm that has been amusingly investigated is the way people stand in an elevator. The norm is to stand facing the “front”, or the elevator door. To face “backwards” would be seen as unusual, strange and “incorrect.” As a form of social control, social pressure to stand the ‘right way” can be analyzed a number of ways. It is practical – you can see the displays and buttons telling you what floor you are on. It also is part of a herd mentality, humans do not want to stand out. It is uncomfortable to stand in a position Continue reading...

Business

Part 1
Service Provided
I am Amy, a well reckoned Organizational Behavior Consultant. Enriched with a decade long experience in Organizational Behavior and human resource development. I formed XYZ Worldwide – my global consulting company in 2007.

About Me

My area of expertise is cross cultural mentoring. I have led from the front in many prestigious projects and served as team leaders in multiple blue chip organizations, working in the area of human resource management and organizational behavior. I have been invited to speak at many international conferences to address the challenges of cross cultural alignment in MNC’s. I am also Continue reading...

Introduction

The women in different generations have been consciously or unconsciously pushed to the periphery due to a number of reasons. Women have had to struggle to gain similar recognition that the men get into the society. In the recent past, women have come up to form unions and groups with a sole purpose of fighting for their place in the different spheres of the society. Through different initiatives by women, it has become possible for the ladies in different areas to climb through to leadership positions. Essentially, the upward mobility has been relatively achieved for the women. However, in Continue reading...

In March of 2009, a Dutch online mental health clinic sponsored an uncontrolled before- and after-study on the effectiveness of online cognitive-behavioral therapy (CBT). The efficacy of such psychological treatment had only been tested in controlled studies up to that point in time. The use of online therapy raises legal, ethical, and professional issues, as it is a very different method from the traditional uses of psychotherapy. However, supporters of the cause bring to attention the increase in accessibility it brings to the realm of psychology.
One-thousand fifty-hundred adults were screened from a total of three-thousand three patients that Continue reading...

Introduction

Quantitative studies often involve the manipulation or measurement of variables. A variable refers to an entity that takes on different values. Variables may be defined in various ways. For example, independent variables are manipulated by the environment and influence the dependent variable (Johnson, n.d). In contrast, researchers measure dependent variables but do not manipulate them. In the proposed study, the independent variable is the group of cancer patients while the dependent variable is the depressive symptoms that affect the patients. The BDI-FS measurement tool will analyze the dependent variable in the present study.
Sechrest (2005) has observed that the Continue reading...

Information is a key aspect in the provision of healthcare. The American Association of Ambulatory Care Nursing (AAACN) 2004 points out that the ability to manage information pertaining healthcare translates into high levels of healthcare and more positive outcomes in the medical field. Telehealth provides the platform where information can be used in healthcare. This has in recent years become an essential component in the provision of healthcare and is made up of aspects such as telenursing, teleconsultation, and telediagnosis.
Telenursing, therefore, according to the AAACN is the component of telehealth that comes into play when a patient and Continue reading...

1999

The sound of guitar strumming accompanied by a husky male voice filled the cold night air. I was roused from sleep by that sound, but I did not mind. “Country road, take me home; to the place, where I belong. West Virginia, mountain momma, take me home country road” the voice sang. My mind was still drowsy from sleep but I could not help smiling. I know it was my grandfather singing his favorite song. I climbed out of my bed and ran as fast as I could towards the direction of the melody. And there I found him, Continue reading...