Sample Case Study On Mac Donald
Question 1 McDonald's global marketing strategy comprises of local and global marketing. The business model employed by McDonald restaurants can be placed anywhere in the world and, therefore, make the clients experience fast food legend by themselves. Secondly, the company offers important menu items like French fries,soft drinks and hamburgers in most countries. Globalization entails developing some of the market strategies as if the world is one single entity thus marketing standardized goods in a similar way everywhere(Lamb 46). Mc Donald’s strive at giving quality and standardized products to their clients everywhere in the world whether it is China, South Africa, and India. Mac Donald’s thinks local but act globally. Question 2 Although some citizens and governments hold to the issue of cultural imperialism. McDonald's which is a well-known brand is welcomed in many countries. McDonald is welcomed in such countries since they provide jobs and training for the employees(Lamb 56). Since it works well with local authorities and agricultural producers, it changes the lifestyle of people around the globe. Question 3 These factors are important in the development of McDonald’s and provides the best mechanism for developing the business. McDonald’s is one of the known fast food restaurants globally, and it has to employ such mechanisms in order to develop. In order to continue being a global company, it must take note of people, price, promotion and the products. Question 4 It is not realistic for company’s like McDonald not to make some mistakes while in the process of expanding globally. In order to avoid making mistakes, the company should do extensive research in each of the countries as that while help them know the background and culture of that particular country before expanding. Anti-globalization protesters around the world frequently target McDonald’s since they have continued expanding in every country that threatens their competitors.
Lamb, Charles W. Mktg. Toronto: Nelson Education, 2009. Print.