Banking Essays Example
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The Data Bank. (2013). June Newsletter.
Retrieved from http://www.npdb.hrsa.gov/enews/June2013enews.jsp
BOA-- https://www.bankofamerica.com/ (Bank of America)
The homepage of the site looks well organized although the last half of the page looks unappealing. The first half has an attractive color and images theme, but the other half has a poor color theme, and links are clogged up. The page is not easy to navigate because of the main links clogged up in the first half of the page and a link referring to the home page is unavailable in other pages. The content is informative with precise link details and is only relevant to visitors seeking banking services. The information is all about banking and banking-related activities, and the articles are more of the bank’s advertisement. There is information to job seekers including wealth management and the learning portal. The homepage looks like it is unprofessionally done by the combination of style, theme, and content.
The emphasis on mobile banking is conspicuous, and the company is advertising it more using the bright color and the first portal that appears on the homepage. The main point of the mobile banking, as indicated, is the ease of payment and management. The site expounds more on the mobile banking to get clients to understand more and opt to sign up by giving more details on the benefits and explaining how it works.
Wells Fargo-- https://www.wellsfargo.com/
The homepage looks quite dull with only specific information about banking services and very little to attract a random visitor. It has no portal to welcome or accommodate job seekers. The information on the homepage is precise and relevant to banking only. It is not easy to navigate because some links require maneuvering to be accessed, and the page gives no contact details. At the bottom of the page, important notices and information are inscribed using a small font and is not easily readable. The company has advertised less on its services by giving only plain ideas that do not seem attractive. The main values and ideals of the company are well indicated. The main clients targeted are personal, and business groups and the main products include loans and credit. The private company has been in operation for long and has participated in different operations. The success of the company has not been widely recognized.
JPMorgan Chase & Co. -- http://www.jpmorganchase.com/
The homepage looks very attractive with the colorful pictorial graphics. All the main link titles are located at the right place where it attracts the attention of any visitor, and they are well spaced, organized, and the font is easily readable. The page is accommodative to job seekers as there is a specific link that guides to the career section. The information on the page is also wide and informative to banking. The company has details for job seekers and includes contact information and links to the company using other social platforms. It is easy to navigate the pages because every detail on the homepage is easily identifiable. The company advertises itself by indicating much of what the commitment has been in relation to their corporate operations. The company values and ideals are well indicated. The main clients targeted are investors, and the main products are consumer and corporate banking. The company has been running the same business for long and has a history of successful operations.
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