Free Essays on Mobile to Get Inspired & Learn by Example

Introduction

The effectiveness of advertising can be difficult to measure because there are so many different ways that advertising can be considered effective. Whether or not the advertising is effective also depends on the needs of the advertisers. Traditional metrics include sales, brand awareness, and a positive attitude toward the brand (Brenner, 1972). There are a lot of elements that can increase or decrease advertising effectiveness, including the media used to present the advertising and the type of message. For example, some messages are humorous, gender biased, creative, and multicultural.
Modern advancements in technology have made digital media a huge Continue reading...

This paper is about analyzing Sprint’s HR strategy in the wake of massive organizational restructuring, reorganizing and network overhauling program. The researcher will start this paper with a brief introduction to Sprint followed by an assessment of industry situation, trends, competition, business strategy, and core issue as explained in the chosen article. The researcher will elucidate on the strategy that HR needs to embrace to support corporate strategy in stiffly competitive market environment. The paper also demonstrates the HR strategy implementation steps and alternate solutions that would have been undertaken by Sprint Corporation.

Analysis of business issue

Sprint Corp is the third Continue reading...

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Cloud Computing Vendors
On the row of cloud computing services competition, among the top racers include Microsoft, IBM, Amazon and Rackspace. One of the top electronic commerce firms in the United States, Amazon.com commenced its business as an online shop for books, downloading flowing videos (DVDs, CDS, MP3s, etc.), jewelry, toys, food, furniture and apparel. This one stop shop eventually extends its product line to shopper electronics including tablets, phone and TV (Fire) and electronic book readers. Started in 1995, Amazon has been offering its online services to clients from Germany, Canada, Continue reading...

Apple has been associated with cutting-edge innovation, colorful re-invention, quality and perfectionism. Most of Apple’s products have historically been only affordable to high-end users, especially on the mobile platform. Apple1, a home-created computer built by Steve Wozniak, was Apple’s first product. The second product, Apple2, was significantly more successful than the first because of two factors: the release of the first spreadsheet product and the graphical features of the Apple2. The first spreadsheet application, VisiCalc, was designed specifically for the Apple2 computer and introduced Apple computers as useful business tools. The “killer-app” catapulted the company into public Continue reading...

Good project management discipline is the only way to overcome many issues in organization. Possession of a good project management skills does not mean that you will not have problems. This does not mean that you will avoid all risks, and you will not have any surprises. The present value of project management is that you have standard processes in place to deal with any surprises.
Processes and project management techniques are used to coordinate resources to achieve predictable results. However, you must openly recognize that project management is not an exact science and never give a guarantee of Continue reading...

Birth of Australian Publishing and Editing

For the purposes of this paper, publishing encompasses the preparation and issuance of a literary piece of work such as a book or a journal for sale. The Australian publishing industry began in the late 19th century with the establishment of book publishers such as Angus and Robertson (A&R) In 1884, in Sydney. The first book, “A Crown of Wattle” by the author H. Paden Steel, was published in 1888. The early years were an era of successful and profitable venture for the publishing houses. With an excellent marketing formula and a mix of products, including literary works coupled Continue reading...