Chapter 1
In the year 1957, a new writing font was introduced to the globe. This particular font was developed in Switzerland in a foundry known as Haas. It would later go on to become one of the most popular and recognizable typefaces across the globe (Hustwit et al., 2007). The particular font being referenced is Helevetica. During its 50th anniversary in 2007, a feature length documentary film on the font was released. This documentary explored the history of this typeface and how it had evolved and thrived throughout the years as well as its role in the current art culture.
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