Yield Ratios Of Recruitment Sources Case Study Examples

The Fort Lauderdale Herald recruit employees through five sources—(1) Corporate website; (2) Job board; (3) Newspaper; (4) Walk-in; and (5) Public employment agency. It measures the performance of each of the sources at different stages in employment: (1) Total; (2) Potentially qualified; (3) Interview; (4) Qualified and job offer; (5) Accepted job; and (6) Six-months survival. Applicants are sifted through each of the stages. Table 1 in the Appendix show the summary of this information.
In terms of total number, the top three recruitment sources are: job board, corporate website, and newspaper. In terms of retention—that is, the number of people who stayed for six months, the tops source is newspaper. The other sources are all on the low side with insignificant differences among them. See Table 1 in the Appendix.
The yield ratio of each source at each stage of the process was computed and summarized in Table 2 in the Appendix. The best performer at the six-month survival stage is newspaper with about 21%, followed by public employment agency with about 16%, and walk-in with about 10%. See Table 2 in the Appendix.
With regard to cost per recruit at the sixth stage, newspaper is the best performer with the lowest cost of $19/recruit; followed by public employment agency with $42/recruit; and, third by corporate website with $67/recruit.
Clearly, Fort Lauderdale Herald should concentrate its recruitment through newspapers. It does not have the highest number of recruits but it has the highest yield ratio at every stage, especially at the six-month survival stage. It also has the lowest cost per recruit.
The job board as a recruitment source should be eliminated as a recruitment source. Although it has the highest responses, it has an extremely low yield ration of less than 1%. It also has an extremely high cost per recruit. Although their costs and ratios are reasonably fair, the three other recruitment sources can be ignored. They might be eating up more time than necessary and ending up with few recruits in the long term.

Appendix

References
Law Labor Center. (2015). HR Calculations: Yield Ratios. Law Labor Center Newsletter. Retrieved Mar 2, 2015, from http://newsletter.laborlawcenter.com/free-forms/HRCalculations/RecruitmentYieldRatio.pdf