Analysis of Financial Statements of JCDecaux
The attached financial statements communicate financial information about JC Decaux, one of the world leaders in the outdoor advertising. The company is listed on Euronext stock exchange and has numerous shareholders requiring periodic information to evaluate the economic situation and performance of the company (Elliott and Elliott, 2009, p. 3). In their turn shareholders and analysts use the accounting information provided by the company for ratio analysis which is one of the main tools of financial analysis (Palepu et al, 2010, p. 205).
Analysis of ratios showing the past and present performance of the company helps assess effectiveness Continue reading...