Various forms of businesses have different targets markets in their marketing strategies; therefore, in the same light the B2B businesses must have different marketing strategies and approaches from other ventures such as B2C marketing. This paper seeks to find the nexus of the artless and the case studies provided, with the lessons taught in the marketing course. Also, the paper will analyze the significance of building and maintaining long-term customer relationships in the business markets.
The Themes of the Articles
The Scientific Explanation as to the B2B Marketers Failure to Innovate.
It is observed that most B2B business avoid including innovations into their budgets Continue reading...