Good Example Of Recommendation Essay
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Shaving is a daily routine in a man’s life. The company should ensure that the shaving product is readily available at strategic places such as retail shops, supermarkets and wholesalers. They need the shaving gel in all retail stores where they can be reached easily. The need for customers is to keep them satisfied; therefore, the company should carry out market research and know the geographical regions where Edge is unknown so that they can introduce it there. Therefore, with market research, the company should target a saleable place that has many people.
The product should be located in a convenient place where most of the target customers (males) are found. Meanwhile, competitors producing the same product might gain access to those areas; hence, the company should also locate a strategic place where competition is not very high. Energy products should have designs that attract the clients. In addition, websites should be used to give more information on how to locate the places where the gel can be found. It is because many people nowadays use the internet to search for better services and products.
The company should have various distribution channels so that the products are easily supplied to different places without delay. Having branches in many places also helps as it also acts as a primary distribution channel. The sales persons should also try the door to door services that might attract more customers. Also, the client will inquire more about the product and eventually have the interest to look for it in places the sales person has directed. The brand name should be conspicuous and unique enough to catch the attention of the clients, and that will make them learn about the product being sold; thus, identifying the place to get the product.
Energizer Company has an official website where it has contacts for salespeople who help in advertising the product both online and offline. The sales people sell to people with different cultures, ethnic backgrounds, and lifestyles. Since the company has more than 13, 000 clients, it should ensure that it has the best strategies that help reach all those people. It can be through online advertisement. The company should make good use of the internet with various social sites in order to keep customers informed. In addition, the company should have T-shirts, and caps to promote the company. They should also involve road shows in which they give out free gifts as samples, thus encouraging clients to buy later.
In addition, the company should identify the most potential customers and use Mascot to increase their attention. The companies should also offer treats, sales promotions, give free offers to clients who buy in large quantities. Energizer Holdings should also develop flyers that can promote the company as these increases the product awareness. In addition, the company should develop a customer relationship management system that connect clients, and also attract more new customers and retain the existing ones for competitive advantage of the company.
The company should collect testimonies from various clients in order to know how people feel about the product and how it should be improved. Testimonies are good since they create trust between the seller and the clients. Clients’ statement can attract more customers, and it is important to that complaints are also recommended to note the mistakes and correct them.
Please remember that this paper is open-access and other students can use it too.
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