Type of paper: Case Study

Topic: Business, Organization, Clothes, Clothing, Zara, Success, Products, Manufacture

Pages: 1

Words: 275

Published: 2020/12/18

In order to emulate the success of Zara and Benetton, various aspects have to be put into consideration. First, within the operations of the entire business organization, there is a need for a transformation in the operation through transitioning into electronically effective processes by growing the mechanization of its products. Second, the organization can emulate the success of these two organizations through the introduction of technological improvements such as mobile apps, websites or integration of online services that are not previously offered (Palladino, Amalia Paola, 2010, p. 11). In addition, the business organization can incorporate or include international trade in its operations because it saves money and allows the enterprise to increase productivity.
Another elemental way of the small clothing manufacturer to emulate the success of Zara and Benetton is by producing clothes that combine different stylish designs with strong links to the current themes of high fashion with moderate or affordable prices. The successful growth of organizations like Zara and Benetton does not only encompass standardization or low prices, but also an innovation strategy that involves product innovation, and understanding of customer needs through the provision of a variety of products to them. As such, the small clothing manufacturer has to increase the variety (Palladino, Amalia Paola, 2010, p. 18).
In summary, from these reasons, it is elemental for the small clothing manufacturer to employ technologically advanced software and systems, along with the innovation of products and provision of a variety of choices for the customers in terms of products. Moreover, the business has to improve international trade to offset the probable costs of providing a variety of the clothing. If the small clothing manufacturer can consider these options successfully, it could match the success and growth of Zara and Benetton.

References

Palladino, Amalia Paola. (2010). Zara and Benetton: Comparison of two business models.

Cite this page
Choose cite format:
  • APA
  • MLA
  • Harvard
  • Vancouver
  • Chicago
  • ASA
  • IEEE
  • AMA
WePapers. (2020, December, 18) Good Marketing Case Study Example. Retrieved June 20, 2024, from https://www.wepapers.com/samples/good-marketing-case-study-example/
"Good Marketing Case Study Example." WePapers, 18 Dec. 2020, https://www.wepapers.com/samples/good-marketing-case-study-example/. Accessed 20 June 2024.
WePapers. 2020. Good Marketing Case Study Example., viewed June 20 2024, <https://www.wepapers.com/samples/good-marketing-case-study-example/>
WePapers. Good Marketing Case Study Example. [Internet]. December 2020. [Accessed June 20, 2024]. Available from: https://www.wepapers.com/samples/good-marketing-case-study-example/
"Good Marketing Case Study Example." WePapers, Dec 18, 2020. Accessed June 20, 2024. https://www.wepapers.com/samples/good-marketing-case-study-example/
WePapers. 2020. "Good Marketing Case Study Example." Free Essay Examples - WePapers.com. Retrieved June 20, 2024. (https://www.wepapers.com/samples/good-marketing-case-study-example/).
"Good Marketing Case Study Example," Free Essay Examples - WePapers.com, 18-Dec-2020. [Online]. Available: https://www.wepapers.com/samples/good-marketing-case-study-example/. [Accessed: 20-Jun-2024].
Good Marketing Case Study Example. Free Essay Examples - WePapers.com. https://www.wepapers.com/samples/good-marketing-case-study-example/. Published Dec 18, 2020. Accessed June 20, 2024.
Copy

Share with friends using:

Related Premium Essays
Contact us
Chat now