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BUSINESS: OUTSOURCING IN THE CLOTHING MARKET

Executive Summary
Outsourcing is the process by which a company moves part or all of a business process to a third party. In the clothing industry, outsourcing can be done in a number of ways. It can include the movement of production to a third-party company that is well-equipped to handle the production of clothing or specialized textiles, or it can involve the transfer of design or engineering of clothing to a third party. This business process is sometimes conflated with offshoring, which is a different process, and will also be discussed in depth in this paper; offshoring is Continue reading...

ANALYSIS OF TEXTILE AND CLOTHING SUPPLY CHAINS

Analysis of Textile and Clothing Supply Chains
Introduction
The outsourcing in the textile and clothing industry is in a continuous movement and evolution, which was speed up by the rapid technological development, globalization or economic liberalization of various geographic areas. Inextricably linked with the type of fashion that they serve, the supply chain adapts on various strategies and trends that the retailers and the fashion industry impose as a result of the shifts that define different societies. This paper develops a literature review upon the trends that characterize the supply chains in the fast fashion environment, looking into the Continue reading...

A Thesis Submitted

for
the Degree of Bachelor of Arts (Honors)
in

Fashion & Textiles

(Fashion & Textile Design Specialism)

ACKNOWLEGEMENTS

AUTHORISATION
I hereby declare that this thesis is my own work and that, to the
best of my knowledge and belief, it reproduces no material
previously published or written, nor material that has been
where due acknowledgement had been made in the text.
________________________________________ (Signed)
____________________________________ (Name of Student)

ABSTRACT

CONTENTS

LIST OF CHART

LIST OF FIGURE
CHAPTER 1
INTRODUCTION
CHAPTER 1
INTRODUCTION
Background of Study

The prompt advancement of smartphone technologies facilitated individuals to gain better access to the Internet. With the development in mobile phone applications, the preponderance Continue reading...

Abstract

Environment sustainability is one of the major issues that necessitate combined problem solving effort among all entities in the community including businesses or corporations in the private sector. Although the fashion industry is supposed to promote fashion trends, some companies such as H&M have taken steps to adopt sustainable practices. H&M is one of the companies in the fashion industry that have been consistently vocal in its initiatives and stance concerning sustainability. As H&M puts it, “Believe in a better fashion future – one where fashion both looks good and does good”. H&M’s philosophy, mission and vision, and values Continue reading...

Company background

Zara is the Inditex’s largest fashion chain founded in the year 1975 in Galicia, Spain. The chain has continued to generate highest profit margins for Inditex. Among all the chains, Zara is the most recognized chain since the majority of Inditex captured market is for it. The chain has fruitfully proven itself as a top corporation that is successful in offering service to their clientele. Zara rejects blow-out sales and media advertising and, as a result, it offers a substitute outlook to the clothing retail business model. In addition, Zara maintains the majority of its process of production Continue reading...

Introduction

Background of Organization
Lululemon is an international clothing brand that was founded in 1998 to cater to yoga practitioners (Shop.lululemon.com, 2015). The founder of the company, Chip Wilson, began teaching the first commercial yoga class in Vancouver and decided that there was something missing from the scene. As he continued teaching, he realized that there was a niche available for yoga clothing. At the time, much of the yoga clothing that was available was made from cotton blends; Wilson recognized the growing need for yoga clothing that was made from more of a spandex blend, as to avoid wicking Continue reading...

Introduction3

Analysis of External Environment.3
PESTEL Analysis3
Porter’s Five Forces4
Pentagonal Analysis4
Industrial Life Cycle..5

Strategic Group Analysis5

Scenario Analysis..6
Analysis of Resources and Competences..7
VRIO Analysis...7
Porter’s Value Chain..7
Virtual Chain..8
Generic Strategies..8

Generation and Evaluation of Strategic Options.9

SWOT Analysis..9

TOWS Matrix10

Ansoff Matrix11
SAF Criteria11
Final Recommendations for H&M12

Appendix 13

Introduction
H&M Group, which includes H&M, COS, Monki, Weekday, Cheap Monday, and & Other Stories, provides fashion products. The first store opened in Sweden under the name of Hennes women’s clothing store in 1947 (Harvey, 2013). Today, H&M has almost 3500 stores in 55 markets across the globe, in addition to an online shopping experience (H&M, 2015). Continue reading...

Heckscher-Ohlin Model states that the pattern of trade between countries depends on the type and abundance of factors of production. Therefore, a state that is capital abundant will produce more and export capital-intensive commodities, but will import labor-intensive products. Rybczyski effect says that a change in factor endowments in a country will cause a change in the quantity of the product that uses the factor in production. For instance, an increase in labor supply will lead to an increase in the amount of labor-intensive products (Salvatore 79) . Production Possibility Frontier is a curve showing all the possibilities of the Continue reading...

Clothing was very important in British New England because clothing has historically been imbued with immense socio-cultural meaning that often signifies one’s class affiliation as well as social standing. Indeed, clothes are worn in order to be assessed and analyzed by a gazing public. Clothing in Renaissance England was critical without the epochal economy, as clothing was immensely valued and was utilized as a form of currency during this time period. Clothing was not only imbued with class notions but also indicated information about the wearer’s gender, age, and rank within colonial American society. Sartorial patterns were Continue reading...

BUSINESS PLAN

Business plan

There are three types of market orientation these include customer orientation, competitor orientation, and inter-influential coordination. Lost and Found second-hand clothing store focuses its marketing strategy in meeting the consumer’s through the products the store offers. Therefore, the store’s market orientation is customer orientation. The store wants its customers to become persistent, for this reason, the clothing store has developed a flexible strategy. This is because such a strategy can respond to changes in consumer’s perceptions and demand that the retail industry is constantly subjected to. There are several benefits of a flexible marketing Continue reading...