De Montfort University
Introduction
E-Business has revolutionized commerce and trade. Gone are the days when businesses were handled manually, for today, in a highly charged up competitive market, it is important for businesses to have information at their finger tips to cater to customer demands. It is information technology that drives today’s business. (Ganguli and Roy, 2011) identified four service quality parameters in the technology‐based banking services; customer service, security and information quality; convenience, reliability. These parameters serve to enhance customer service, and it has a positive and significant impact on customer satisfaction and customer loyalty. When it comes to
Continue reading...