Marketing Mix Article Reviews Example
Marketing mix is the necessary tool that helps the marketers to market the product. The Four P’s of a marketing mix are determined to focus on the type of market, the marketers want to cater. The company has chosen to determine the four P’s is Delta Air. It is one of the biggest American Airlines and is continuously growing its business by providing better facilities to its customers. The marketing mix of Delta Air is discussed below to help the marketers in making marketing strategies.
Delta Air has a lot to offer its customers as the company provides its customers with various facilities like usage of electronic items below 10,000 feet, eco-friendly services, etc. Delta Air was the first company to provide its customers with the facility to use their electronic gadgets below 10,000 feet and has lowered carbon footprint to have a green approach which will also help them in attracting those customers which are environmental conscious. In addition to it, Delta Air plans to open ports in Asia so that more flights can go to different places. Moreover, they have even provided their economy class customers with the opportunity of charging outlets. The facilities they provide their customers with are their USP as they bring such innovative changes which no other airlines have done earlier (Schnaars).
Delta Air provides its services in the all the states of America and is considered to be one of the largest airlines in the United States. It services are not only limited to the United States, but the airlines also serves in more than 64 countries. Delta has ten hubs in the United States and also has three international hubs in Tokyo, Amsterdam and Paris. The company plans to open more ports in Asia in order to help the Asian customers. By opening the ports in Asia it will place its product much easily for the Asian customers and will be able to cater a large market in Asia (Kotler and Keller).
Price is a major factor which attracts the customers in making a decision about the purchase of a product. Delta Air provides its customers with a variety of price range depending on the type of class a person choose. In the entire airline industry, Delta Air provides its customers with the lowest rates of the tickets. They have adopted a great pricing strategy and have the capability to offer the air tickets at a very low rate. In addition to it, Delta Air also provides discount packages to its customers who are engaged in subscribing the services of the company on the regular basis (Bowman and Gatignon).
Promoting the product is an important tool because marketing cannot be done without promotion. The company has one of the best marketing team available at its option that it has proved by the campaign carried out by the company. Mostly, the marketing is through television commercials (TVC’s). The TVC’s of Delta Air are family and friends oriented which are always creative enough to catch the eye of the customers. Through the TVC’s the company also delivers the message of bringing the bags of the clients safely as they consider the misplacing of baggage is one of the biggest problem while travelling. The company also uses social media platform to market its services to the customers (Schnaars).
Bowman, Douglas and Hubert Gatignon. Market Response and Marketing Mix Models: Trends and Research Opportunities. Norwell: Now Publishers Inc, 2010.
Kotler, Philip and Kevin Lane Keller. Marketing Management. Upper Saddle River: Prentice Hall, 2012.
Schnaars, Steven P. Marketing Strategy. New York City: Simon and Schuster, 1998.