Type of paper: Essay

Topic: Beauty, City, Town, Urbanization, Market, Color, Customers, Business

Pages: 1

Words: 275

Published: 2020/11/11

Urban Decay met with the needs of customers by providing non-traditional and quality products in beauty and cosmetics market. When the firm was first opened around one and a half decade ago, customers were given only traditional colours like red, pink and beige. Urban Decay moved away from this space by giving new and revolutionary colours for customers to try and experiment with their beauty.
Finding a company was an expected next step for Sandy Lerner after she was ousted from Cisco Systems. Lerner had the financial resources and time to emphasize on charitable tasks and possibilities to enter into another business market. However, the decision to open a product that catered to the beauty market was taken after much research. Lerner understood the gap in the beauty market and hence understood that if her product was unique and innovative.
Urban Decay was not simply and idea; it was an opportunity that helped in filling the void in the beauty market. When the company was launched the beauty market only had traditional colours and Urban Decay foraged to provide revolutionary colours so that individuals could experiment with their beauty and looks. The store was first launched with ten lipsticks and twelve nail enamels. All these products were non-traditional and conventional names were given to them so as to attract individuals to purchase and try them. Hence, Urban Decay was not an idea but an opportunity for Lerner to fulfil her need to try non-traditional colours. Lerner took a bold step in changing the existing trend in the beauty market that only provided customers with traditional colours to apply. Urban Decay brought about a new trend that helped customers to try new colours and experiment with their looks. Hence, the root of opportunity that helps in the transformation of trends, situations or laws is applicable to the launch of Urban Decay.
Urban Decay has a bright future because it was expanded into the beauty market by providing new options for the customer. However, this company is a trend setter and has currently been merged with L’Oreal cosmetics. It has a bright future as long as it keeps on experimenting and provide excellent beauty products for its customers.


Urban Decay (2015). About Us. Retrieved February 13, 2015 from http://www.urbandecay.com/aboutus/about-us.html

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WePapers. (2020, November, 11) Urban Decay Essay Samples. Retrieved April 20, 2021, from https://www.wepapers.com/samples/urban-decay-essay-samples/
"Urban Decay Essay Samples." WePapers, 11 Nov. 2020, https://www.wepapers.com/samples/urban-decay-essay-samples/. Accessed 20 April 2021.
WePapers. 2020. Urban Decay Essay Samples., viewed April 20 2021, <https://www.wepapers.com/samples/urban-decay-essay-samples/>
WePapers. Urban Decay Essay Samples. [Internet]. November 2020. [Accessed April 20, 2021]. Available from: https://www.wepapers.com/samples/urban-decay-essay-samples/
"Urban Decay Essay Samples." WePapers, Nov 11, 2020. Accessed April 20, 2021. https://www.wepapers.com/samples/urban-decay-essay-samples/
WePapers. 2020. "Urban Decay Essay Samples." Free Essay Examples - WePapers.com. Retrieved April 20, 2021. (https://www.wepapers.com/samples/urban-decay-essay-samples/).
"Urban Decay Essay Samples," Free Essay Examples - WePapers.com, 11-Nov-2020. [Online]. Available: https://www.wepapers.com/samples/urban-decay-essay-samples/. [Accessed: 20-Apr-2021].
Urban Decay Essay Samples. Free Essay Examples - WePapers.com. https://www.wepapers.com/samples/urban-decay-essay-samples/. Published Nov 11, 2020. Accessed April 20, 2021.

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