The Proposed Product Line Is Customizable Brooches For Burberry. The Predicted Costs For Storage And Production Are As Follows: Thesis Proposal
Warehouse - £29,000.00 annually.
Initial design and creation of iPhone app for on-line orders- £5,000.00.
Training for three people - £1,000.00.
Lease of 3D Printers, three during the first year with one additional printer added during the following two years - £5,000.00 per printer. (*NOTE-Please let me know if this expense recurs on an annual basis. I can make the changes to the spreadsheet and charts quickly)
The following chart represents the expenses for facilities and equipment for the first three years and the accrued totals:
The cost to manufacture each item is 51p for each brooch, an additional 5p for the brooch pin, and £2.00 for packaging. Each machine can manufacture 600 brooches per year. The following chart demonstrates the expenses incurred for the manufacturing process for the first three years and reflects an anticipated 10% increase within three years:
In-store sales are predicted to be 100 units per week during the first year with on-line sales predicted to be 1000 per week. The retail price per brooch is £295.00. Sales are anticipated to experience a minimum increase of 5,000 by the year 2018. The chart below demonstrates the anticipated sales:
Lastly, considering the relatively low production costs and the retail price reflecting the luxury expectations of the Burberry brand, the profit margin is estimated in the following chart:
These figures demonstrate the fixed costs for production compared to an increase in sales and the resultant increase in profit margins.