Consumer Essays Samples That Help You Write Better, Faster & with Gusto

The Process from Consumer Need to Purchase Behavior

Purchases made by a consumer are a part of a complex process of making decisions. The process stems from the consumer’s creations for any decision he or she makes to buy a commodity. There are events that characterize the process prior to and after the actual purchase. The following stages explain the steps involved in the process from the consumer need to purchase behavior:
1. Recognition of the Need or Problem
The identification of the need is the initial process in the process of purchasing. If the consumer does not have a need, then the purchase will be Continue reading...

Dating back to the 1980s, applications of the now well-known marketing mix have seen huge success and several milestones have been achieved. However, as pointed out by Belohlavek (2008), the marketing mix very often targeted marketing efforts on a hypothetical client rather than on a real one. In other words, the marketing mix was the perfect fit in a product-oriented society; today’s market-oriented societies demand a new effort.
This paper aims to evaluate the usefulness of the famed Marketing Mix approach in the rapidly evolving markets of today. Agreeing with the evaluations of Constantinides (2006), it is revealed Continue reading...

Consumer Judgments’ Of Authenticity

Introduction
Credibility and authenticity are amongst the top five characteristics to look for in brands for billions of people all over the world. Every consumer wants open and clear communication from brands about how products are produced and created, however, only a few consumers feel that brands are accomplished in this area. The need for directness and authenticity from brands can be put side by side alongside other research, finding that people’s confidence in huge corporations is decreasing, and advertising agencies ail from declined honesty ratings. Due to such occurrences, the lack of confidence consumers tends to major Continue reading...

The Effects of Negative Word of Mouth towards Consumer Purchase Decision

In the words of McKenna; “Forget about market surveys and analyst reports. Word of mouth is probably the most powerful form of communication in the business world. It can either hurt a company’s reputation, or give it a boost in the market” (McKenna). The effect of negative word of mouth towards consumer purchase decision assumes significance in the context of how consumers react to word-of-mouth communication when deciding on buying something. While numerous researchers have studied the effect of word-of-mouth on consumer behaviour, there are still some contradictions on how negative word-of-mouth has on consumer’s purchasing behavior. Continue reading...

Consumer purchase behavior is a stepwise process. The process may not be the same in all cases, a reason for existence of the different product purchase process models. However, there are some unique common features in the buying behavior and purchase process. One product purchase process model is the Stimulus-Response model (SR MODEL). The SR MODEL can be applied in the purchase of Apple Ipad. The model is primed on four interactive buying components while the central factors are identified as the consumer characteristics and buying decision process (Middelton 1994, 104). The model splits a product buying motivator and Continue reading...

Introduction

Priceline.com is a company that was founded in 1997 and specializing in assisting its customers to obtain discounts for travel and hotel related purchases. The company over the years has grown to achieve a strategic competitive position in the market. The market in which priceline.com operates is very competitive. The market draws competition from traditional and online sellers of the services that the company offers. Even with competition, the company has managed to compete favorably. This paper seeks to discuss the market in which the company operates, the marketing strategy put in place and the impact marketing strategies have Continue reading...

Institutional Afiliation

Who is chiefly responsible for meaning in the communication arts the author or the viewer/consumer?
Consumer goods have a relevance that exceeds their functional nature and commercial worth. The importance lies widely in the consumer goods ability to convey and converse cultural meaning. Cultural meaning varies constantly between various geographical positions in the social world aided by the individual efforts of producers, designers, advertisers, and consumers. Moreover, different professionals may have different definitions though they are all pegged on the same principle. There is a long-established course in the way cultural meaning is borrowed from a culturally constituted world Continue reading...

There are five stages in consumer decision process; they are as follows. Need recognition/Problem recognition, Information search, Alternative evaluation, Purchase decision, Post-purchase Behavior .
Consumer recognizes his/her need through various ways they include; advertising campaigns, Physical factors e.g. need for umbrella during rainy season, A person’s self-image will also tend to influence what he or she will buy a CEO of a company tends to buy expensive phones to maintain image of success.  Social factors also influence what the consumers buy; teenagers tend to buy what they see in their role models. Consumer need is also influenced by learning; Continue reading...

Introduction

The world today is impregnated with a swarm of images and advertising strategies which have one basic behind them all – postmodern aspects of marketing. As the name suggests, postmodernism is simply a state that comes post modernism – it is a state where past understanding of humans have been discarded and a state of enlightenment with respect to brands and product consumption is felt. The term postmodernism can be defined in several ways. There is no one definition for postmodernism. However, as Jameson (1983) best defines it, a postmodernist society can be identified as a consumer society which is lined Continue reading...

The consumer of modern day is highly knowledgeable and has a good clarity on his needs. The penetration of internet and its applications like social media has had insightful impact on the buying behavior of the modern day consumer. He is equipped with the ways and means of gathering information about new products, concepts and comparing similar products before choosing the best fit option. Compared to the generation a decade back, the modern day consumer knows what exactly he wants. Product development companies are well aware of this and the consumer has become an integral part of the overall Continue reading...

Executive Summary

The objective of this report is to pursue an exploration of the pricing principle of consumers’ physical handling of goods and products, as an inducement to buy more or pay more at the counter. At the outset, it is imperative to note and understand that there needs to be additional literature and research on the matter. What has complicated the scenario is the factor of digitalization of consumer behavior, despite clues that people actually prefer to shop in-person. Bushong et al. (2010) in their food product experimental study found that their subjects were willing to pay more, when confronted Continue reading...

After the Great Recession in the late 2010's, there were few rules and most people relied on the big banks. The Dodd- Frank Act was formed during this time, and its main purpose was to deduct the federal dependence on these banks my giving them rules that were to be adhered to. This meant that they were going to no longer going to use the big banks. The Dodd-Frank Act was able to create Financial Stability Oversight Council (FSOC) whose role was to address the challenges facing the banking industry and curb another recession (Thomson 2013). Thomson (2013) further Continue reading...

PLACE MARKING RUBRIC HERE

Opportunity Analysis for
XXXXX
MKT103 – Introduction to Marketing

Executive Summary 5

Introduction and Company Background 8
Introduction 8
Company Background 8
Company overview 8
Situation Analysis 10
Market Analysis 10
Macro Environment Analysis 11
Political Analysis 11
Economic Analysis 11
Social Analysis 12
Technological Analysis 12
Legal Analysis 13
Micro Environment Analysis 13
Company Analysis 13
Competitor Analysis 14
Competitive market Summary 15
Consumer Analysis 16
SWOT Analysis 17
Objectives 17
Marketing Objectives 17
Target Market & Positioning 18
Selection of Target Market 18
Positioning Strategy 18
Positioning Attributes 18
Perceptual Map/s 19
Conclusions and Recommendations 20

Reference List 22

Executive Summary
The primary objective of Continue reading...

Consumer culture and advertising enable historians to understand what the lives of middle-class Americans were like, as material culture reflects how advertisers and tailors appealed to the emotions of consumers. Advertisements shed light not only on salient attitudes towards the consumption of clothing but also on the psychological processes and experiences of selling clothing to a mass consumer society. By closely analyzing advertisements, historians can better understand how the interests, habits and tastes have shifted due to epochal contingencies. Advertisers appeal to the salient emotions of the American middle class to subliminally proffer an argument that is rhetorical in Continue reading...

1. Promotional Strategy
This section compares the present promotional strategy of the two leading motorcar manufacturing company in the world. It deals with the major brand names of the companies like Lincoln, Jaguar, Land Rover and Range Rover. But the report mainly deals with two brand names of the two different companies Ford Fusion and Toyota Camry. It can be seen from the market research that Toyota is the world’s largest automobile company and is also the most profitable company that is operating in USA but the company is facing a huge problem in the year 2015. Its Continue reading...

Identify Valuable Entrepreneurial Idea

Introduction
Entrepreneurship is among the trending fields in the business market with most firms advocating a business entrepreneurial culture in their strategic plans. The insatiable nature of consumers’ tastes and preferences is the key driving force tom business innovations and improvement in product efficiency. In every market structure, there is always an opportunity gap that firms fail to bridge to their target market –a difference that is only realized by open-minded people who accommodate change through creativity and innovation (Driessen & Zwart, 2007: 6). The opportunity gap may arise from either a firm’s perspective or a consumer’s experience Continue reading...

Introduction

Knowledge management refers to a process that captures, distributes, and effectively uses knowledge. The discipline is meant to provide a cohesive mechanism for handling information related resources. The assets may include policies, documents, procedures, un-captured expertise, databases and the experiences of individual workers. Consumer relationship management, on the other hand, refers to strategies, practices, and technologies that organizations use for the management and analysis of consumer interactions. It is also used for the analysis of data throughout a consumer’s life cycle, with the aim of enhancing business relationships with customers. It concentrates on helping an organization retain customers Continue reading...

Introduction

Every day, companies have resorted to a variety of tricks to advertise, promote and sell their goods. In this case, they actually put constant experiments: use a variety of marketing incentives in an effort to persuade the consumer to buy. However, consumer decisions affect all these incentives at the same time, so it is very difficult to find out exactly what impact each of them has had in a particular case.
Thus, the marketing begins with a study of customers, identification of their needs and motives, and ends with the sale of products and satisfaction of the needs identified. Continue reading...

Introduction

Businesses sustain profitability and market share through proper strategies towards ensuring profitability. Accordingly, through investing into proper strategies, plausible outcomes are bound to prevail. Thus, this paper will examine business strategy as per CVS health and the evident case questions.

Analysis

The organizational value chain and design is pegged on the provision of coordinated solutions towards managing specialty patients. As such, the company aims at ensuring that the specialty pharmacy is construed towards effective service and product provision. As such, specialty consumers entail 8% of the patients but consume more than 40% of the payer’s total costs. The organization Continue reading...

Introduction

Framing is a way in which messages are presented while making an advertisement. It is important to understand the way the message has been put across in order to ensure that there is maximum impact of the advert to the issue that is being addressed in the advert. This paper will focus on the role of different framing perspectives when advertising and the theories that are associated with the framing perspective that has been undertaken.

Study 1: Positive framing vs. Negative framing

Positive and negative framing come as a result of the negative messages that might be obtained from the issues that are at hand. Framing Continue reading...

The article that we would analyze and evaluate in this study came from Bloomberg. We would discuss general economic principles and particular macroeconomic indices and its relation to the national circumstances that are featured in the chosen article. From here, we would come up with a fitting evaluation, decisions, and forecasts.
David Biller (2015) of Bloomberg Business covered the economic growth outlook of Brazil for the year, according to its analysts. Despite being the world’s second-largest emerging economy, its analysts lowered its growth outlook. Meanwhile, the projection for consumer price would increase. This has been the statement for Continue reading...

1. Developing Pricing strategies
The pricing decision plays a significant role in the success of a company, because price of a product or the service deliver a message regarding quality of the product or service. Some consumers are price sensitive and others focus on quality. in order to develop the pricing strategies the firms set the price objectives, evaluate the product-price relationship, estimate the cost and other limitations associated with the price, analyze the profit potentials, set the initial structure of price, and change the price when required.
Further, the firms can set various pricing strategies such as economic Continue reading...

Consumerism is an embedded perception and a common belief that the well-being and happiness of an individual are determined to a great extent on the level of personal consumption, especially the capability to buy material goods. In a society level, this form of happiness is achieved through the consumption of the material possession. The United States is made up of a hyper-consumerist society. The citizens are frequently bombarded with ads advising them to buy goods. According to statistics, the average child is exposed to 25,000 advertisements annually while the average adults observe 52,000 ads in every year ( Continue reading...

In every organization, rational management advances the set objective with a clear objective to maximize shareholders returns through cost-effective production and satisfy the target customers. To an attaining sustainable customer satisfaction, product price, high quality, and ease of product and services access to the market must feature as part of distinct factors that would drive a firm towards unprecedented market dominance and strengthen a long-term sustainable market advantage over market rivals. A company could invest in the current market technology machines necessary to hasten production efficiency and eliminate the lead time and cost factors that con summers on the Continue reading...

EXECUTIVE SUMMARY:

This report outlines an ideal role for a graduate in an organization along with the in depth analysis of the selected company. It also highlights the skills, interests, qualifications and experience the candidate should possess to achieve that ideal position. The candidate has selected MBA as the desired degree and “Finance-IT Analyst” as the ideal role.
The company selected is “Apple Inc.” with its operations reaching over 16 countries in form of retail stores and online stores working in more than 39 countries. It is one of the world’s largest companies, when it comes to consumer electronics.

FINANCE-IT ANALYST:

QUALIFICATION:
Continue reading...

The Chocoholic Company is located in Central Colorado City and works in the food industry, specializing in manufacturing various kinds of candy, sweets, chocolates, cakes and other confectionery. Market segment, at which the object aims, is retail confectionery, chocolate products wholesale, production of cocoa, chocolate. This market is designed to provide natural (physiological) needs of people with food. According to Maslow pyramid, they relate to the primary needs.
The company has chosen a strategy of growth, particularly focused on deepening into the market and developing a new product. The strategy of movement in the market is consumer-oriented and is Continue reading...

I am a victim of marketing and I know it. My choices of what to buy and probably even if I want to buy it at all are influenced by the thousands of promotions that pop into my head daily. Billboards, television, internet, radio, print, T-shirts, signs, and many ever more innovative ways to steer my purchases toward specific products vie for my attention. Jay Walker-Smith, president of the marketing firm Yankelovich, states that advertising is a non-stop blitz with as many as 5000 exposures to messages a day (Johnson).
With the advent of the internet and hand-held technologies Continue reading...

Introduction

In the progressive sectors of modern economies operate mostly successful corporations of a global type capable of constant generation of technological, production and marketing innovations. Developing organizational network structures, implementing the effective forms of investment cooperation, they capitalize the most lucrative markets, form new philosophy and culture of global management. Therefore, globalization is about to substantially correct the national and international strategies, filling the activity of micro and macro structures with a qualitatively new content. Being a dominant in the markets for goods, services, capital, technology and management innovations global corporations are becoming the most influential subjects of the Continue reading...

Chinese art that represents capitalist consumption brings to mind two concepts: appropriation and authenticity. Appropriation and art has had a long history. The Romans copied the Greeks, and the Greeks copied the Egyptians. So too, in our modern globalized world we copy each other and in the process we ask “Who Am I?” and thus authenticity and art become intertwined. In this exhibition themes of appropriation and authenticity play themselves out in the works of Chinese artists Ai Wei Wei, Tamen, and Liu Bolin. Ai Wei Wei challenges us to reconsider what is authentic and what is consumerism. Liu Continue reading...

VICTORIA'S SECRET IN MOROCCO

CONTENTS

Introduction. 3

Marketing Mix. 3
Promotion Plan. 5
Promotion Budget & Implementation Calendar 6

References . 9

Victoria's Secret in Morocco
INTRODUCTION
Victoria's Secret (VS) is a U.S.-based women apparel company. Founded in 1977, VS has continued to grow into a unique women wear brand in U.S. So far, VS has international presence in Canada and Kuwait. Predictably, Canada is similar to U.S. market in many ways, not least clothing culture and wardrobe portfolio. Unsurprisingly, VS has 42 stores in different Canadian provinces, a distribution which emphasizes U.S.'s and Canada's cultural affinity, not least clothing (Victoria's Secret Store Locator, n.d.). Kuwait market is, however, Continue reading...

Introduction

Marks and Spencer is a multinational retail company with its head offices located in the City of Westminster in London. The public limited company was founded in 1884 by Thomas Spencer and Michael Marks. With a sustained growth rate, the company has grasped a huge market flowing in the men, women, and children fashion. Further, the retail chain restructured its product diversification culture to accommodate home furniture, ladies beauty accessories and assorted ostentatious food products. Under the leadership of Marc Bolland; former chief executive and his immediate and current successor Laura Wade-Gery, the firm has maintained a conscious approach Continue reading...

Causes and Impact of Unemployment in Canada during the Great Recession: Abandoning Keynesian Policies Promoting Social Stability in Favor of Profits

Introduction:

The Great Recession of 2007 and its dramatic negative influence on the Canadian economy underscores the need for global economic regulatory forces which can ensure that the economic imbalances which generated the downturn are not repeated. Policy pressed by the United States was designed to capitalize on the enormous economic opportunity presented in global markets. In short fashion, nations like Canada also sought similar advantage but their actions generated structural defects due to the rapid shift away from Continue reading...

This exercise pertains to the concept of consumption in economics. And it defines how the quantity of consumption varies with a certain change in demand and in prices. The exercise makes the student to understand the idea that how a certain reduction in the price would lead to an equal increase in the consumption of the consumer. Similarly, it also states the indirect relation of demand with consumption. I have included this exercise in my portfolio, because it has given me a different view to understand the importance of consumers, firms and government in our economic system.
As mentioned Continue reading...

1b) Assess the effect which the marketing environment has based on McDonald’s marketing strategy and demonstrate good discussion of how McDonald’s market share is controlled within this industry.
One of the giants in the fast food industry is McDonald’s and it is a presumptive thought that it exists everywhere in the world, but the reality is otherwise there are still too many place which are not saturated by the big name of McDonalds’s. In recent year’s world has seen two emerging markets India and china and speculations are very robust about these emerging economies. Continue reading...

International Business Project

Introduction to the study
One of the most challenging part of opening up an international business is to decipher how it can successfully reach its intended markets across the cultures and borders which it attempts to get over with (Lawrence & Weber, p. 5). To create a sound plan and succeed in any potential markets abroad, international companies must comprehensively do market research and assessment of various factors. These shall consist of the overall study of the international country’s economy, demographics, socio-cultural and political contexts, the market setting, the technological deployments, and the present competitive factors (p. 9).
After Continue reading...

Introduction

The marketing activities mostly penetrate and influence both the actions and lives of people and organizations in elusive ways. Consequently, this makes it hard to pinpoint the overall impact or contributions successfully on the people who are indirectly or directly touched by these activities. In fact, marketing has mostly been accused of engaging in the practices, which involve invasion of privacy, dishonesty, exploitation of vulnerable consumers and children, creating unsafe products, and manipulation. Promotion and advertising activities have been accused of lacking an acceptable and clear code of conduct. Ideally, these activities can be said to be brain-washing catalysts Continue reading...

As is safe to assume in most cases, consumers are central to the ongoing process of marketing and selling. However, the relationship in play is not a simple one. Whether it be consumers not being sure of what they want, not being aware of what is on the horizon or perhaps wanting something that is counterproductive or even harmful, it is the job of a consummate marketing professional to know where technology is headed, where the market is headed and how to market properly in light of those factors being what they are. While marketing is very much about Continue reading...

Introduction

As economists would suggest, conglomerate strategy is the best technique that can shield a company from imminent market loss or economic downturns. This is due to the diversification of products that capture different market segments with varying determinant factors. Samsung Electronics is a real proof of the case since its establishment in 1938 by Lee Byung –Chul. The South Korean company has expanded its product segmentation in Consumer electronics, information technology, and Mobile Communications Industry.
Samsung Electronics ventured into the mobile manufacturing industry following an acquisition deal with Hanguk Jeonja Tongsin and has since grasped a huge market share Continue reading...

One of the most common statements regarding the minimum wage is the claim that if minimum wage were to be increased, prices would go up accordingly, and there would be no overall change in the economy. Commonly, this is stated in terms of fast food: if workers were paid $15 per hour, opponents of raising the minimum wage claim, then a hamburger would undoubtedly cost more than $10, negating the overall effect of raising the minimum wage. The claim is simple: if businesses “lose” money by paying their workers more, they must recoup those losses by shifting the loss Continue reading...

DIGITAL MARKETING

In the 1990s, for the first time digital marketing term was used. By 2000s and 2010s, the digital marketing turns into further refined form, became an effectual means to make relationships with consumers that have intensity and significance. It is a practice that promotes the products and the services by using online distribution channels that are database-driven in order to contact customers in well-timed, pertinent, delicate and gainful manner (Rowley, 2008).
Digital marketing is a term of marketing that uses the electronic devices like personal computers, mobile phones, smart phones, tablets, Televisions and the game console in order to Continue reading...

Academic or Professional Institution

The context of the advertising world of today intersects with myriad choices involving the increased ethical decision-making process among stakeholders. The use of familiar characters and mascot brand figures, such as the Green Giant and Mister Clean for example, holds concerns in terms of their sales influence and marketing programs. Obviously, the digitization of our age has dramatically changed the entire game. The situation drives industry insiders like agencies and manufacturers, as well as consumers, to profoundly consider the effectiveness of their effort. Consumers strive to gain trustworthiness in product usage, while marketing professionals work to deliver promised goods Continue reading...

Identify 30 articles and list the variables:

Scientific Causal Model: [the experiences of the consumers about a product or service can either be positive or negative]
Figure 1: Customer satisfaction
[Goal (customer satisfaction)]
Goal-0: Studies have established that the highly reputed brands are also expected to meet high consumer expectations and be superior in service delivery. Based on past researches, clients positively identify with brand repute. the relationship influences the customers’ perception of the products’ performance and value (Sarkar Sengupta et al., 2015) p. 665.”
I agree to the goal. Consumers attach value to a brand based on the expected benefits
Goal-1: Customer satisfaction can be Continue reading...

The Failure of Borders and the Rise of Amazon and the Local Bookstore

Population ecology can be defined as the position of an organization in the social and physical spaces that affect the business’ ability to act, for good or ill. In the case of traditional brick-and-mortar booksellers, the age of the Internet and global shipping of books, as well as the advent of ebooks, has led to physical bookstores becoming a thing of the past. This is increasingly true in the case of popular booksellers such as Borders and Barnes & Noble, the former going out of business in 2011 and the latter seeing flagging sales in subsequent years. Much of this Continue reading...

Essay

Stalin’s Industrialization
The main task of the entered planned economy was increasing economic and military power of the state the highest possible rate. At the initial stage, it came down to a redistribution of the maximum possible volume of resources for industrialization. In December 1927 at the XV Congress of the CPSU (b) adopted "Guidelines for the compilation of the first five-year economic development plan of the USSR", in which the Congress opposed the super-industrialization: the growth rate should not be maximized, and should be planned so that there is no failures. Designed based on the directives of Continue reading...

As the society advances, so must the theories whose fundamental ideologies base on the social change. The sociology of consumption came to light in the 1980’s, and the significant emphasis being laid on mass production, culture and material especially in the western societies. The proponent of the sociology consumption theory believes that this theory provides a platform for further studies on the urban, modern aspects of the society especially on the political and inequality alignments. These proponents believe that the corporation has been influenced by the issues of alienation, division of labor, social class, and other classical theory Continue reading...

Detail

Introduction
A need to innovate existing marketing techniques has become a necessity due to the recent developments in the healthcare sector. The healthcare sector is defined as a stock category related to health care and medical goods or services. It includes biotechnology, health maintenance organizations, hospital management firms, and other medical product variety.
The internet came and eased the access to information on medical products; thus any business dealing with healthcare must strive to provide more than mere products or services that are to help resolve an individual’s health problem. It is from this ideal that healthcare marketing, Continue reading...

Jane Doe

n/a
n/a
The goal of a phenomenal marketing firm is to create campaigns that speak directly to the target markets they are aiming to sell products to. Every section of the world has their particular culture, and inside that culture there are multiple subcultures. In the United States, there is an overall culture of the American people, but this can be further broken down to the various ethnic groups within the U.S. These specific groups based on ethnicity are the subcultures the topic of the paper will focus on. The three cultures to examine in the paper are the Continue reading...

[Class Title]

(Markets: Mechanisms for Creating Good and Exercising Christian/Responsibility by Victor Claar and Robin Klay)
Religion and business is quite a peculiar combination albeit difficult to combine. It seems like there is a huge barrier between these two concepts and as much as most people would like to reconcile them, they always end up favoring one over the other. In their book, ‘Economics in Christian Perspective: Theory, Policy and Life Choices,’ Christian authors Victor Claar and Robin Klay attempts to clarify ethical and moral conflicts between religion and business by looking at business in a Christian perspective. Often Continue reading...

Program

Introduction
Markets comprise of buyers and sellers of particular goods and services. The behavior of consumers is dependent on demand curves. Demand for goods and services is as a result of buyer behavior. Sellers, on the other hand, determine the supply of goods and services. As such, supply curves are a reflection of sellers’ behaviors. In economic theory, the consumer prices would be a reflection of the real cost of goods and services in fully competitive market. The competitive market, in this case, represents a market with many buyers and sellers such that there is negligible impact on the Continue reading...

Question 1: What are the Key Drivers that will Drive Change in the trend leading to the future innovation outcomes?

While there are many key drivers concerning the future of 3D printing, there are some that will stand above the rest when forming the market base and shaping the upcoming industry. One key driver, absolutely essential to 3D printing, is the availability of materials. Another key driver pushing the industry forward will be convenience. Convenience of 3D printing will revolutionize the transportation industry. Key drivers also include the potential for customization. Transportation industry employees will eventually be able to print a seemingly endless amount of material, as the software, as well as the hardware, becomes more sophisticated with each Continue reading...

In the recent period, the telecommunication industry has recorded tremendous growth through increased product innovation and changing consumer tastes and preferences. The industry has continued to attract new market entrants who capitalize on product affordability and convenience. One notable market player is Apple Incorporation that was established in 1976 by innovation strategists; Steve Jobs and Steve Wozniak. The company started its operations in the manufacturing of computers and later diversified in the manufacturing of smartphones. Due to the intense competitiveness in the industry, the Apple company has maintained the production differentiation strategy introducing a series of smartphones including I Continue reading...

Economists have described the global financial crisis that spanned two years (from 2007 to 2008) as the worst economic crisis second only to the great depression that prevailed in the 1930s.The crisis had started in the developed countries before it infiltrated the economies of the developing countries. It threatened the collapse of major global financial institutions and were it not for the aid of the national governments most would have collapsed. Economists trace the exact cause of the crisis to the bursting of the United States housing bubble that peaked in 2005-2006 (Scott, 2014).Default rates on adjustable-rate mortgages ( Continue reading...

Explanations of economic recession are different however many economists link recession to consumer spending failure. For this reason the governments try to put money in the hands of consumers providing them with unemployment insurance as they think this money will be involved in the economy anyway. However the level of consumers’ ability to buy is a result but not the reason of the crash or prosperity of the economy. Because first of all people have to make wages to be able to spend so the most important factor is the source of money or in other words it is Continue reading...

E-commerce is a relatively new business model that refers to the use of electronic means and technological advances to conduct commercial transactions within a business, business-to-business and business-to-customer. It is the use of electronic networks that brings up the matters of commercial advantages and legal concerns.
Before the selection of a country for establishing an e-commerce business, factors such as the Internet infrastructure, a legal framework, consumer protection and data protection should remain paramount. Internet infrastructures are systems for transfer of information including communication networks, which are vital in e-commerce.
A country with proper internet infrastructure is important as Continue reading...

Targeting Customers and Gathering Information

1. Supermarkets find the mass market approach better than the concentrated marketing approach used by fruit-and-vegetable stores simply because they have a wider base of products that meets the demand of a wider customer base. Supermarkets not only sell vegetables and fruits, but they sell a whole lot of other consumable and non consumable products that require them to concentrate on a wider consumer network. Since supermarkets cater to all kinds of consumers and have products to meet the requirements of a larger consumer base, and that too all under a single roof, they are sure to have a Continue reading...

Introduction

This paper is intended to analyze the policy regarding to bank interest rates of Bank of England as the economy of the United Kingdom has outperformed the EU economy. Taking the risk regulation under consideration the government of UK now emphasizes the option that in order to stop the runaway inflation the proper time has come for the Bank of England to increase the interest rates higher. By discussing several topics such as what UK government should do in order to convince Bank of England to raise the interest rates higher, how Bank of England should tackle the circumstances Continue reading...

Business Model and Strategy Analysis of Amazon Inc

Business Model and Strategy Analysis of Amazon Inc

Introduction

With an increase globalisation pressures all over the globe, almost every business, regardless of its size and nature of operations, is forced to attract more target audience (target market), serve more customer base, abandon some business units/products and acquire more market share . This is particularly true in case of those businesses having worldwide operations and which serve as multinational companies across boundaries. In the global marketplace, all of these multinational businesses compete with one another to capture more market share. These companies attain this purpose by widening their product line, expanding Continue reading...

INTRODUCTION

Apple is one of the largest companies in the world. In recent years, the company has rolled out some of the most important and well-received products in the consumer electronics market; it has become known around the world for its innovative and interesting designs insofar as its phones, tablets, and computers are concerned. These products are designed in such a way that they are appealing to a wide array of people; although Apple products are not flawless and are more expensive than their competitors in many ways, the cult of the company is such that Apple has become highly Continue reading...

Introduction

For any business to succeed in the contemporary increasingly competitive markets, specifically for the organizations doing business internationally, cultural awareness is one of the imperative factors to master. Cultural factors influence the success potential of the competition. It is imperative to learn about the numerous cultures around the world prior to doing business in other nations. All the nations around the world have their unique cultural backgrounds that determine the consumer behavior, advertising strategy to be used, and branding. Thus, the cultural differences between nations strongly influence the world of business. The differences between national cultures determine the performance Continue reading...

There are five stages in consumer decision process, they include; Problem/Need Recognition a purchase cannot take place without the recognition of the need. Information Search it involves buyer’s effort to search internal and external business environments to identify what product to buy. Evaluation of Alternatives among the products that will best suit customer needs. Purchase Decision on what consumer has finally decided to buy. Post-Purchase Behavior based on consumer experience on product use .
Consumer recognizes his/her need through various ways they include for instance thirst stimulates the need for water, advertising campaigns on a property could cause a Continue reading...