Spree Golf Shop marketing plan
The primary market segment or the target customers for the enterprise are individuals who visit the golf club facility. The majority of the customers are the elderly and middle-aged people who are great lovers of the sport who are at times joined by their families to cheer them. The facility faces completion from other two golf shops around the locality i.e. Fossil and Swatch golf shop. However, the golf shop is known for the provision of high-quality products at affordable prices, and it aims to increase the shops sale by $25, 000 in a two months period.