Risk Culture and Risk Appetite
Introduction
One definitive characteristic of entrepreneurs is that they have the uncanny ability to sniff out and ultimately recognize a new business opportunity even if this means taking up old and used up concepts and rejuvenating them (Gibb & Ritchie, 1987). An entrepreneur or even a group of entrepreneurs can identify an opportunity that has the ability to grow into a profitable business even when at the moment it seems deplorable and unsalvageable. Such is the story of Little Fat Duck. When the founder of the company Adel Ishak found out that a certain group of food sellers in his
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