Executive Summary
During 1990’s UST was one of the leading producer of moist smokeless tobacco with 77% market coverage. Its product consist of chewing and snuff tobacco. UST is a profitable company focused on innovation and new product development. With the policy of rising the price of its products steadily and increasing demand for its smokeless products, its profits are increasing and shareholders are getting good deal of return. However, the company is criticized for not being able to introduce the new products quickly and losing its market share. So, UST introduced new products for its lower segment customers without Continue reading...