Introduction
Contemporary organizations have recognized the crucial role that social media marketing generates towards the achievement of goals. Current statistics revealed that “83% of marketers indicate that social media is important for their business” (HubSpot, Inc.: Social Media Stats, 2015, p. 1). One of the companies which acknowledged the relevance of applying social media marketing is Bass Pro Shops. A brief overview of its origin traced the establishment of Bass Pro Shops with Johnny Morris’ efforts to locate fishing tackle in 1971. Now, 44 years later, Bass Pro Shops have evolved to include outdoor equipment, as well as other accessories Continue reading...