1. If parrot heads are the ultra-Jimmy Buffet fans, then they represent the extreme buying potential of the Jimmy Buffet fan base as a whole. They will be a good indicator for what a casual fan may consider purchasing regarding Jimmy Buffet related purchases or even purchases from any artists’ fans. Parrot heads represent a strong brand community and loyalty in that many plan large areas of their lives around Jimmy Buffet products. They stay in his hotels and buy much of his merchandise all apart from the price of the concert ticket. Those who identify as parrot heads Continue reading...