Introduction
Coach, Inc. is a leading accessible luxury brand, which is engaged in the design, production, and distribution of classic leather bags and accessories. Formed in 1941, the company operates in 20 overseas markets with 15,000 staff and 1,100 retail stores. The unique selling positioning of Coach is the notion of providing luxury items at low prices. In the era where companies focused more on haute couture and traditional brands, Coach uniquely targeted the upper middle-class segment of the market. At present, its production and quality control operations rest in the China, Hong Kong, France, Italy, Japan, South Continue reading...