The Disruptive Innovation Business Model
The term “Disruptive Innovation” originated with Clayton Christensen and addresses the strategies that focus on a product or service and enters the market at the bottom (Clayton Christensen, 2012). However, using the strengths inherent in a disruptive business model, they have the ability to move steadily upward, displacing competitors with the ability to change direction and experiment without fear of large financial risk. These startup companies frequently incorporate production methods that pull out the consumers who feel the present offering are too expensive, too difficult to use, or are too sophisticated for their tastes.
Graph 1. Business Model of Disruptive Innovation
Before addressing the concept of Continue reading...