Advertising Creative: Strategy, Copy, and Design
Chapter 1: Copy, Design, and Creativity: The Nature of Our Business
Chapter one introduces the concept of the ‘creativity revolution’ and creativity in the business of design.
Creativity is an innate attribute that cannot be taught and while. Creative abilities vary by person and regardless of the advertising career path one chooses, it is important to have at least a basic understanding of creative strategy. For example, graphic artists and art directors’ roles are more ‘hands on’ or design based so they have a responsibility to ensure that graphical/visual output is in line with creative strategy. On the Continue reading...