English
Women are the target of stereotyping by the media more often than any other group I observed during my research. Females are most often portrayed in domestic roles, as mothers and homemakers who must be perfect in this capacity. Meanwhile, they are also expected to live up to a nearly unattainable standard of perfection with their appearance. These ideas are consistently expressed across all forms of media, however, it is most aggressive in advertising. The message is this: Ladies you can have it all, but you need help from – insert various product here. An internal sense of insecurity and Continue reading...