The Redbox Business Model
The location of the nearest Redbox kiosk is at 7-Eleven 17922 Bothell Everett Highway, Bothell, Washington 98012. The Redbox business model has been successful due to its consideration of the current business environment in the United States. Based on the video by Nickels (2011), there are three important takeaways from the Redbox model: (a) starting with a consumer need, (b) step-by-step planning, and (c) understanding of the total business environment. First, there is this understanding of the need to watch movies by the United States consumer base, and associating this need with the business need of partner companies such Continue reading...