The article that I picked was titled ‘What it takes to deliver breakthrough customer experience’, and it was written by Xavier Lhuer, Tunde Olanrewaju and Hyo Yeon in November 2015. The article talks about seven aspects that need to be designed in such a way that they promote great customer experience. The greater customer experience results to greater clientele and thus more sales. Some of the seven aspects that the article refers to include the aspect of just conducting quantitative research on customers to measure their behavior. The article shows that it is important to spend time with the Continue reading...
