Investors are in constant search for the companies, whose stocks look undervalued and could generate abnormal returns in the future. Fundamental analysis is one of the most widely used techniques for this purpose, entailing investment in stocks of companies with the best financial ratios. For this study I have chosen Google Inc., the biggest American software multinational corporation, which specializes in development of Internet-based products such as search engines, cloud computing, online advertising, social networking etc. While originally its business had been primarily oriented on PC-users, Google acquired a range of small software companies during recent years in order Continue reading...
