Flaw #1: inadequate information
The executive summary lacks the most relevant information. It does not state information as whose idea it was to form the company. Furthermore, the section does not state the location of the business nor does it introduce the investors to who heads the operation. There is no description of the product that the company will sell to its customers. Lastly, the executive summary sounds like a guess as the team is not even sure of the firm’s direction after its inception in the business arena.
The executive summary of a business plan short is Continue reading...