Niche Marketing
Pros it helps the owner of a business gain more profit for being able to segment the population who needs their product (in4review.com., 2015).
ConsIt is ineffective if the company wants the product to be known worldwide since the owners are just catering to a small portion of the market (in4review.com., 2015).
Single Brand StrategyPros
Enables a company to maintain quality level of all productsIt is not very expensive since only one product is being advertised. It will increase profit of the company as it focuses on one brand of product. Cons If one product cauused a failure, all the brands will be negatively affected since they are marketed as Continue reading...