1.0 Introduction
Air Arabia is the Middle East’s pioneering, biggest and publicly listed Low Cost Carrier (LCC) flying to 100 destinations across the Middle East, Africa, Europe and Asia. Premised on the need to provide comfort, reliability and value for money, the airline has thrived in part because of the expanding middle classes, travel/tourism, and the growing importance of the Middle East to the global economy and geopolitics. Air Arabia’s past success can be enhanced even further by positioning the company to capitalize on the expanding air passenger and freight demand across the world. This paper explores
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