MANAGEMENT
Generic Strategy Apple Inc. implements various generic strategies in its operations. One of the generic strategies implemented by the Apple Inc. is the differentiation strategy. This strategy involves differentiating the product or servicing of a company from the competitors. The Apple Inc. implemented this strategy by producing and focusing on two market segments, the professional market and the consumer. Additionally, the differentiated products involved new features that enabled the company gain competitive advantage in the market. For instance, the company introduced the limited-feature iMac, the iPod and launched the iTunes. All these were in the form of differentiation. For Continue reading...