A firm has to constantly take strategic decisions to adjust in a competitive situation. Some decisions are short-term ones which are targeted as a remedy for short-term problems. But a firm also has to take important long-term strategy decisions pertaining to its future course of action. These long-term strategies are contingent upon the future projections about the market situation and the firm’s performance in such situations. The decision taking is influenced by a number of factors some of which are the result of government policies or the market situations which are beyond the control of the managerial team. Continue reading...