Marketing Essentials: Case of Pantene Shampoo
This report is based on a survey research conducted on Procter & Gamble’s Pantene Shampoo to analyze its market mix having been identified as an underperforming product in the store. Pantene Shampoo which is a hair care product branded under Procter & Gamble. It has been observed that the P&G has faced significant decline in the sale of its brand Pantene since past few years (Neff, 2011). As a result, this report aims to determine the factors of product’s marketing mix due to which the customers switch to competitor. In addition, Continue reading...