Example Of Case Study On Trader Joe’s Case

SWOT Analysis

First, the retailer’s products fit the current demand of the market in the United States. As people seek to change their lifestyle and minimize the consumption of fast food, they shift to the consumption of groceries. The move guarantees that the retailer has a growing market segment in the future. The company’s strength also lies in its pricing such that its products are affordable to the most of the consumers in the market. However, the company is weak in the sense that it cannot monopolize the market. The market has several investment in the grocery, which shows the company’s inability to maintain dominance over the whole market.
Trade Jos also has opportunities. Several media houses have interest in the company, and they are willing to hold interviews with the management of the company. It is an indication that many people have an interest and admiration of the company’s growth over the years. Such renewed interest provides an opportunity for aggressive marketing through advertising in major media houses such as Fortune Magazines. On the other hand, the company also faces some threats or challenges. The grocery industry has so much competition, which poses a threat to the amount of revenue generated by Trader Joe. Other threats also emanate for the internal issues in the company where employees are uncertain of the management style that makes the company more corporate.

Strategic Recommendations

Trader Joe should focus on the consolidation of the current system and create a central head office. Instead of appointing various vice-presidents, the company should recognize all its dependent branches that must report to the head office after a certain period. Secondly, the management should pay attention to the management style used in the past to guarantee that the decisions taken are in the best interest of all the stakeholders.