Free Report On Davita Healthcare Partners Inc. Composition
Type of paper: Report
Topic: Services, Business, Health, Nursing, Medicine, Kidney, Urinary System, Health Care
DaVita Healthcare Partners Inc. provides a variety of services to patients with kidney problems. To begin with, it offers education services to kidney patients concerning issues such as: Description of kidney disease; how to prepare for dialysis; causes of kidney diseases; the specifics of the dialysis process and nutrition services for kidney patients as well as those that should be taken to avoid incidences of kidney disease (www.davitahealthcarepartners.com).
Among its services, DaVita Partners Inc. provides its patients with a list of treatment options; this allows the patients to select the appropriate treatment options for kidney challenges in accordance with the instructions offered by their doctors (www.davitahealthcarepartners.com). The organization also provides a variety of dialysis options to its patients for instance: Hemodialysis, Peritoneal Dialysis, Transplant and how patients can make payment for treatment processes. Moreover, the company offers discussion forums for open-minded individuals willing to contribute positive ideas on kidney disease and treatment issues (www.davitahealthcarepartners.com).
The application of the above strategies is pertinent as they increase DaVita Partners Inc. level of competition. The current healthcare industry is characterized by high levels of competition, especially from private healthcare service provision that offer excellent and affordable services to its clients (Jung & Daniel, 2014: 299). The provision of the a variety of services i.e. training and education programs as well as a variety of treatment options, enable DaVita Partners Inc. to attract a large base of clients. Moreover, the fact this healthcare organization provides a variety of payment options and various methods of payment options is pertinent for attracting a large base of clients, considering the fact that healthcare has become quite expensive in the contemporary society (Jung & Daniel, 2014; 305).
DaVita Partners Inc. Market Segment
DaVita Partners Inc. focuses on provision of services to patients suffering from kidneys diseases and other kidney associated challenges. However, it has also extended its services to clients who are interested in learning procedures that one may apply to manage kidney diseases or even lifestyle changes that should be implemented for one to effectively manage the dialysis process. Additionally, it focuses on provision of educational services regarding dietary regulations to be followed in order to prevent occurrence of kidney ailments.
On the other hand, the organization captures older people or other people interested in learning issues ascribed to kidney disease management, treatment options, and payment for dialysis, types of dialysis as well as home dialysis and hospital dialysis. This information can be accessed through its website where users are required to subscribe in order to access detailed information. Despite the fact that the organization has made tremendous success in increasing its awareness concerning its presence among its market, it is also evident that it is facing stiff competition from other private service providers that are also currently using online channels to market their services for instance: HCA Hospitals that also offers dialysis services, which are also marketed through their online website (www.hcahospitals.co.uk); the Princess Grace Hospital Center also offer similar services and have an online website where they interact with their clients. The HCA and the Princess Grace among other players have increased competition within the market segment targeted by DaVita Healthcare Partners Inc. (www.theprincessgracehospital.com).
Consequently, the fact that a significant portion of the global population can access information through online sources, it is an indication that DaVita Partners Inc. is subjected to the risk of losing their clients to other private healthcare service providers who also market their services through online channels. This creates a need for the company to focus on efficient and appropriate marketing.
"Kidney Centre | Services | Services and Specialties | The Princess Grace Hospital." Private Hospital in London, W1, The Princess Grace Hospital. N.p., n.d. Web. 8 Apr. 2015. <http://www.theprincessgracehospital.com/hospital-services/services/kidney-centre/>.
"Private Kidney Dialysis Available at HCA Hospitals." HCA Hospitals - World-Class Private Hospitals & Private Healthcare. N.p., n.d. Web. 8 Apr. 2015. <http://www.hcahospitals.co.uk/treatments/a-z-of-services-and-treatments/dialysis/>.
DaVita Healthcare Partners. N.p., n.d. Web. 8 Apr. 2015. <http://www.davitahealthcarepartners.com/>.
Jung, Kyoungrae, and Daniel Polsky. "Competition and quality in home health care markets." Health economics 23.3 (2014): 298-313.