INTRODUCTION
Marketing is one of the most competitive professions globally with its main role entailing the art of convincing people to buy products and services. It is a key cornerstone in various businesses that are keen on broadening and retaining their clientele base. Marketing as a profession requires a strong foundation in communication and analytical skills (Goodman & Vault (Firm), 2006, p. 102). It is through communication that any market professional can convey regarding his or her product or brand to the clientele base or customers with the intent of making sales or promotion of the said product or brand.
The
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