Good Essay On Growing Up With Apple

Apple is one brand to which I can claim loyalty to. The brand dominates certain aspects of my life especially in my studies, leisure and entertainment, and communication. One will be surprised how much time one would use up using certain devices—iPod, iPhone, iPad, MacBook, and the Mac. Now, Apple has its own line of watches. I do not particularly crave for the watches but I would not mind owning one.

Core Needs

Simply put, Apple products fulfill my core needs as a student. I need PC to do research and prepare reports, and also connect to people. As I cannot stay in one place and yet I have to rush something in between tasks, Apple’s mobile products allow me to do that. I can use my iPad to do research or read a book for school while riding a motor vehicle on my some place. It can get boring sometimes typing papers and I used to need to have a stereo on. Now I can listen to music and even peek into a movie while studying. My exposure to Apple began with an iPod then the desktop. With my growing needs, the iPhone and the iPad serves me better. I also get to use the MacBook and the Mac at home or in libraries.

Complementary, Integrated Product Mix

Shopping Convenience
Related to the seamless complementation of products, the idea of a hub that Jobs used to talk about turns out to be really convenient. I do not have to look around and shop at different stores for each device. I can get books, games, movies, and music at one store. I can download the apps on one device and transfer it to another without problems. Everything I need I could get from one store and download to any one of the devices.

Premium Brand Image

What I like best is the commitment of the company to quality and aesthetics. Good products need not look ugly, even if these are not technological products. Apple carefully cultivated this high-end image of quality. Happily, it delivers on its promises. The iPhone for instance as consistently been rated to be among the best iPhones available in the world in terms of looks and in terms of performance .
Apple products are a bit expensive. Not everyone can afford them. Neither does everyone wants to spend so much money on such devices as an iPod and an iPhone. No one however contests the products’ quality in both aesthetics and engineering. No one would complain if they get to own one either. In a sense, it is a product that many people aspire to have. So, I feel good to own such an aspirational product. Apple’s premium brand image somehow rubs off on me. Because I have an iPhone and I had it early, people seem to admire me for it as I am perceived as a person of good taste and of good judgment. Apple products consistently make me feel good and fulfilled.

Works Cited

Beavis, Gareth. "10 Best Mobile Phones in the World Today." TechRadar 26 Jan 2015. Web. 4 Mar 2015.
Isaacson, Walter. Steve Jobs. New York: Simon and Schuster, 2011. Kindle.