Good Example Of Essay On Marketing Strategy
Marketing Strategies for Charter Flights
A charter flight from Purdue University to O’hare airport is a scheduled private flight in order to meet the needs of unmet needs of Purdue university’s students and faculty. In order, to promote the business, it is essential that proper marketing strategies are used to advertize the business and because the target is very specific.
(Purdue University a)
The total, enrollment at Purdue University in 2013 were 8702; from which the 4323 were enrolled from China; 1355 were enrolled from India. South Korea enrolled 733, 232 were enrolled from Taiwan. Other top countries from where students got most enrollments include Malaysia, Indonesia, Turkey, Colombia, Japan, and Iran. The total of undergraduate students, graduate students, professional students, and faculty staff makes 9824 (Purdue University a). In 2014, the total enrollments of students are up to 38770 that include students that come from all over the world. It has been encountered that the more admissions will take place in near future (Purdue University b). Therefore, charter flight business has an optimum market to target, but highly selective.
For Student Target Segment:
The best marketing strategy is to develop a marketing campaign via marketing firm and public relations. Management intention is to utilize the marketing organization to handle the overall media advertising and traditional printing advertising on the behalf of the business. Charter flight business will be very selective in term of advertisement; the advertisements will take place in selective magazines and journals, and newspapers that are mostly in the use of the target market. It is not a hidden truth at all that advancement in technology has changed the ground for all business so as for charter flight business. The company will use aggressive social media marketing technique due to low cost and high utilization of the internet.
Through the utilization of social media, the charter flight business will communicate the advantages of its charter flight. Such as the flexibility in timing, competitive pricing, and reliable services. The company will deliver the sense that with charter flight business they have safe and comfortable journey. The advertisements will take place on different networking sites, YouTube videos, and blogs. Through the YouTube videos, flight experience will be shared with customers.
Print media is the best approach to present the details of company’s aim. Print media will be used as well, and the advertisement that will take place in print media will communicate prices and the possible ways to book a flight.
Book your charter flight On-line
We are pleased to offer private service between O’Hare Airport in Chicago
and Purdue Campus.
The cost of 1 way ticket is $50 and for round-trip ticket is just $100
For Faculty or Staff Target Segment:
Communication has been important for the organization; in order to be successful. It is essential that benefits of products or services be communicated to customers and marketing strategies help the organization to achieve the communication purpose of the organization. The same marketing strategies will be utilized to attract the faculty members of Purdue University because flight experience matter for all and through the videos company will share the flight experience with faculty members that will attract them to experience the flight with lower possible cist. However, the organization will utilize printing media and social media approach in order to attract and influence the faculty of Purdue University, but in order to be more effective and specific some more marketing strategies will be utilized by staff members as well. Such as, the company will use direct marketing strategy for targeting the staff members. Direct marketing strategies are more effective as compared to other marketing strategies and create an immediate impact on the targeted audience. Direct marketing can be done through emails, banners, and buttons (Thomas, 78). The company will use the email tactic most aggressively to target and influence the target audience (faculty members). Company will send the emails with the picture of carrier in order to communicate the luxury and lovely and comfortable experience of travel. Moreover, they can be communicated that they can also bring people with them by communicating the capacity of the carrier. The company will send them direct mails to attract faculty members. For example, “Seat Up To 59 So Bring Your Friends”.
Direct marketing allows companies to make particular offer to the valuable customers
The company will promote the affordability of the charter flight to teachers by saying “No Matter Who You Are, We Have Prices That Just Fit Your Budget.” This will encourage customers to put some effort for the inquiry of the services of the company and in the result, they will be influenced by company’s representatives through different and flexible offers.
Another pitch that will be used includes “We Are Flexible Just Come To Us And Share”.
Such pitches will allow faculty members to act and receive the further information regarding the services of the company. Through the utilization of this strategy, word of mouth can be created that is another strong marketing strategy. Direct marketing will allow the organization to promote the product to the customers directly. Organization through the direct marketing technique with other marketing tactics utilized for student will be able to build good relations with customers that will keep the retention rate high. Organization will get the chance to check the appeal of the service at early stages. The compelling content will force customers to share the positive views about the company to the potential customers, and the overall result will be the increased sale.
The above mentioned pitch Company will also present sale promotions to faculty members “We Are Flexible Just Come To Us And Share” also is a sort of promotional selling that shows that company will offer discounts to them if they visit the company to attain the services.
Such activities will enable organization get publicity in magazine and articles that will enhance the image of the organization and help the organization in getting more customers.
Customers are always concerned about prices, safety, reliability, and in-flight experience; through the advertising strategies, company will also promote the culture of the organization that will communicate the sense that what is the organization and why it exists. The company through its advertising efforts will set the services apart from competitors that will encourage customers to tray the flight. The marketing mentioned above strategies will prove as a cornerstone for the success of the organization because effective communication enables the organization to bring more business and sustain foot long. The company will make sure that through its website it can take feedback from customers because through engaging in dialogs company will be able to realize the effectiveness of marketing strategies and can make a further improvement if required.
Thomas, Andrew R., ed. Direct marketing in action: cutting-edge strategies for finding and keeping the best customers. Greenwood Publishing Group, 2007.