Good Glo Beauty Bar Essay Example
Glo Beauty Bar is a beauty salon which is based in the New York. The founder and the CEO of the salon is Heather Adessa, who is renowned celebrity makeup artist. The company started 10 years ago from humble beginning to a classy salon whose clients are top of class celebrity seen regularly on the TV shows by millions of people around the globe. The Glo Beauty Bar’s services include waxing, celebrity makeup, bridal services, tinting and tanning, personalized make ups, hair, spa, and children birthday servicesIdentify their audience, and the segment you should be focusing on.
The audience of Glo Beauty Bar is anyone who is interested in beauty products, cosmetics and fashion. Glo Beauty Bar has no specific preference or discriminates on its audience. The company aims at enhancing their beauty, make them feel comfortable on their own skin hence giving them the confidence to step out in public. However, the segment of the market which Glo Beauty Bar should focus more is the men market. This section has been exploited fully by the company. Additionally, the men are less interested in the beauty products and cosmetics since they don’t have adequate information on the beauty products which suit their looks and lifestyle. The company should take initiative and show the men what they are missing on not giving much thought on their looks. This will create a niche for Glo Beauty Bar in the market.Identify FOUR goals.
The goal of the company is to reach its clients both old and young by giving them personalized make up which define them and give them the confidence through the makeup
The company aims at reaching every client in globe despite their age, country and occupation through magazines, television shows or social media and give them tips and tricks on how to manage their make-up and stay beautiful
The company aim to accommodate every client and meet their needs with its services ranging from the make ups, hair, spa, bridal services to children birthday services
Objectives of Glo Beauty Bar
Educate its customers on their persona looks and make-up