Free Essays on Celebrity to Get Inspired & Learn by Example

In the entertainment industry, chasing the personal life of high-ranking celebrities has raised many issues regarding invasion of privacy and media rights issues. For as long as there have been famous celebrities, one of penalties of fame that celebrities have had to deal with, either willingly or not, is that their lives are transparent and subject to public scrutiny. Paparazzis constantly pursue celebrities to the point where their privacy is infringed upon. Some of these aggressive photographers are even crossing the line illegally when it comes to this form of invasion.
Also, Paparazzi purposely distort the images of celebrities Continue reading...

The number of celebrities in the society today enjoys the beauty of fame and adoration from the rest of the society. The celebrity culture has invaded our society through the social media network and many of the average citizens in the society enjoy the celebrity status through the use of the social media. Individuals now have the chance to post pictures across social media websites and have “followers” or fans comment on these status. The fact is that the idea of living in a manner that is similar to that of the famous celebrities is fascinating and it has Continue reading...

Article 1: The Differential Effects of Celebrity and Expert Endorsements On Consumer Risk PerceptionsBackground Celebrity endorsements are at present common in advertisements for nearly any kind of service or product available. Overall, celebrity endorsers reference the use of individuals with robust public recognition and employ the recognition on behalf of a consumer good by being integrated with an advertisement. The use of celebrity in the advertisement has led to the associative individual likeability, attractiveness, believability, and reputation towards the product under endorsement. Biswas, Biswas, and Das, (2006) sought to investigate the differential effects of celebrity and expert endorsements on Continue reading...

Codes and conventions are used in factual programming in the media. There are different types of codes that are useful in the delivery of information to the audiences. There are technical codes which involve lighting, juxtaposition, the framing, camera techniques, exposure and depth of field. Another code is the symbolic code which involves the body language, setting, color and the clothing involved in the programming. The objects used are part of the symbolic codes used in factual programming. Written codes such as headlines, speech bubbles and language styles are used in factual programming. Factual programming also has conventions. The Continue reading...

Communication Strategies of a Fashion Designer

Background
Based on the concepts covered in class, we have established that one of the functions of fashion is to communicate a message or vision to its target audience. Communicating this message or vision in fashion, however, necessitates the use of different communicators that serve as channels for the diffusion of this message. Our primary objective is to focus on the communication strategies adopted by a fashion designer. The succeeding discussion focuses on Sarah Burton’s work as the head designer for Alexander McQueen.

Lee Alexander McQueen worked for other labels before the designer was able to establish his Continue reading...

Dr.

"The New Celebrity"

Media is a vital channel in promoting celebrities; the most powerful and popular form of media is the internet. Internet connects people worldwide; videos and interviews of famous personalities determine their popularity. Ty Burr, film critic for the Boston Globe, author of “The Faces in the Mirror” has said “As the twenty-first century settles into its second decade, we are more than ever a culture that worships images and shrinks from realities.” (Burr 32) Social media has created a new breed of fame. No longer having to go through advertisers and agencies; fame chasers have the tools to Continue reading...

Pregnancy is one of the most incredible and lives changing experience any woman could get in her life. However, it can only be an amazing experience when the child comes with great responsibility and maturity. Unfortunately, in our world today, instead of seeing mature and responsible women having babies, we see babies having babies. Teenage pregnancy is an issue that is growing enormously in the world today. In the United States, teens aged 15-19 have a tendency of getting pregnant each year, and the number is increasing tremendously. It has become an issue, and shows like 16 and Pregnant Continue reading...

If you ask an average American how many children do Angelina Jolie and Brad Pitt have, when did Monica Bellucci divorce Luc Besson, why did Rihanna break up with Kris Brown, or what sexual orientation of Neil Patrick Harris (played Barney in “How I Met Your Mother”) is, he will answer all those question after a couple of seconds. With intensive development and popularization of digital technologies, media and social media platforms, with wide propagation of freethinking and freedom of action, the details of personal life of celebrities became more available and open for public attention. Having always been Continue reading...

Introduction

Since time immemorial, many people in different communities embraced various fashions as identify with their culture, age, personality, gender, social class and even social status in the religious and cultural realms of life. Although this has been so, different fashion designers have identified effective ways of communicating to their target population by using television and print media to send informative and creative messages to their clients. As indicated earlier, some people identify their personality and images by putting on different fashions of clothes, jewelry, and shoes depending on the weather, occasions, and times of the day to mention but Continue reading...

Imagine a stalker at your tail every time you leave your house and then being followed where ever you went. A normal person would become very frustrated and irate. The situation however is even worse for public figures as the paparazzi follow their every good and bad choices and incidents which then come back around to haunt them in tabloids every day. This is the very reason why the paparazzi have often had to suffer physical inflictions at the hands of numerous celebrities inclusive of Justin Bieber, Lindsey Loan and Miley Cyrus. One brawl even ended with a reporter Continue reading...

Gossip is a huge business today, and people never fail to go through those colorful pages of young women in their early 20's that are talked about in the gossip columns. It is not just the young celebrities who grab attention. Any pretty woman in the early twenties can make it to those gossip columns, as long as the media thinks she has everything to get noticed of the readers and viewers. Stories of sex, scandal, and a latest gossip means hard cash and more business. In most papers, it is those flirty gossip columns and show business stories Continue reading...

Introduction

Fashion blogging is similar to feature writings on the fashion industry, clothing, and personal style (Gaynor, 2013, p. 2). A fashion blog can cover so many news and features like certain pieces of designer’s creations, new fashion trends, special accessories, urban fashion, etc. It is a major part of digital publishing of the fashion industry and through the years, fashion blogging have imbibed the traditional fashion media’s inherent standards of visual presentation, intriguing content presentation, among others (2013, p. 2).
Fashion blogs like those of Kayture and Vanilla Extract   (images below) impress upon a personal fashion experience Continue reading...

Introduction

The brand equity refers to the development of brand where consumer wills to pay additional amount compare to the generic equivalent. However, in order to create brand equity it is essential to create positive brand image. Organizations use various techniques of secondary brand association to develop brand equity. This report aims to analyze different techniques of secondary brand association that Coca Cola Company develops. The company markets and offers variety of beverages including 500 non alcoholic brands. In addition this report also provides recommendation to build strong brand equity.
The second portion of the report analyzes the reason of Continue reading...

Order #214169280

Marketing
Cosmopolitan Magazine
The cosmopolitan magazine is designed for women to feel sexy and how they can attract men. The magazine mainly focuses on the sexual wellness of women and explores how women can change or improve their lifestyle. The magazine has been successful in reaching out to a global audience and it has differentiated itself from other magazines in its category.
Cosmopolitan’s target market are women between the ages of 18 to 34 years. Women in this age group are considered as adults in their sexual prime. The magazines target women regardless of their race, even though Continue reading...

Introduction

The issue of trust is Australian media has a lot of variation, although most Australians trust their media. The biggest role for which Australians trust their media is holding the government to account. 60% of the Australians believe that the media plays its role of holding the government to account in an effective manner (Keane, 2013a). However, many Australians also lack trust in the media, and one of the reasons for distrusting the media is the emergence of commercialization in the media. Commercialization involves the media publishing information that lacks truth for the sake of gaining popularity. Keane (2013 Continue reading...

Advertising main aim is to create a platform for consumer persuasion (Shimp 151). Advertisers want to attract potential clients to buy their product or service by making it attractive to their target market. The main purpose of an advertisement is to pass a message on the topic of sexualization of women in the burger king ad. Advertising sexism negatively impacts on women, and it limits women’s achievements and aspirations. Women are made to believe that the only thing they are good at is pleasing men; therefore, limiting their self-esteem (Cortese 147). Women find it difficult to stand against Continue reading...

Answer The Questions

1. Run the tool in socialmention.com with the two keywords respectively. Paste the first page of the result screen for each actor.

Tom Cruise
2. Who were mentioned more in social media? Tom Cruise or Brad Pitt?
Brad Pitt has the highest score than Tom Cruise. Brad Pitt holds a 46% strength compared with 33% strength score for Tom Cruise (Social Mention search, 2015). The results indicate that social media users have a growing interest in Brad Pitt acting career and his social life. The measuring criteria accounts for the phrase mentions in average of 2 hours.
3. Who Continue reading...

We look at celebrities on the covers of glossy magazines and see people bathing in luxury, world fame, huge fees, clothes "haute couture" and personal “castles”. The positive aspects of being of star is seems to be understood by everyone, even by a child. However, there are some negative moments are also exist. Not everyone knows that the spending of celebrities are also huge: brand clothes, luxury, real estate and cars which would be corresponding to their status. Is it so nice to be rich and famous?
Not so long ago the American edition of the New York Magazine Continue reading...

Mass Media Impact

Social media has a significant impact on people with the things that it airs and the things that the media airs influences people negatively, positively or continuously. The influence also affects the behaviors of the viewers, their culture, and their attitude and according to hypodermic needle model theory of mass media, the mass media has very powerful effects on its viewers. The media influences the minds of the audience within a span of seconds and since the media sometimes airs both negative and positive things, the viewers can be affected either positively or negatively. The perception also depends on Continue reading...

(Student’s Full Name)

Marketing Plan for Moringa Gold (A Beauty Product Company)

Section A- Competitive Situation Analysis
Analysis of Inter- and Intra-Competition using Porter’s 5 Forces Model
The Porter’s 5 forces model is the best method which must be used to analyze the “competitive forces in the industry environment to identify opportunities and threats,” according to Charles Hill and Gareth Jones (2010, p. 42). The Porter’s 5 forces model focus on five forces which “shape competition within an industry” (Hill & Gareth, 2010, p. 42). These five forces include the following: 1) the threat from new entrants by “potential competitors”; 2) the intensity level of Continue reading...

Olay Cleanser Review

Olay’s Elements of Persuasion
Olay is known in the beauty industry for the freshness of their products, and with their new Olay Pore Minimizing Scrub Ad, they are proving they know what they are doing in the marketing world too. The overall message that they are trying to come across to the audience works due to an even amount of logos, pathos, and ethos used. In this campaign, Olay is trying to convince the audience, predominantly women, that not only will their product remove one’s make up but also that it will minimize their pores. When an Continue reading...

(Student’s Full Name)

CRE101 – College Critical Reading
Reader’s Log that focuses on the Practice of Heuristics and a Comparative Practice
Responses to Lesson 10 Discussion Thread
Reflection on Personal Experience
My personal experience with heuristics has to do with stereotyping. I remember I was going to the grocery store at a very late time, almost 11 o’ clock. I wanted to buy some ice cream. I noticed the reflection of a large, black guy in the mirror while I was taking it up. He was wearing a hoodie. I didn’t even want to turn around. It Continue reading...

The issue at hand is whether personal information should be removed at a person’s request to do so. Recently the European Court of Justice founded in favor of a Spanish man who wanted links to a negative story about him removed from search engines. The Court ruled that citizens have the right to ask for removal of links if the information is “inadequate, irrelevant or no longer relevant.” (“Right to be Forgotten”).
What is important in this decision is that the ruling looks to cross international boundaries. The Court is looking to have the links and information removed Continue reading...

In the recent past, Korean drama has spread across the universe like burning fire. It popularity continues to rise at an alarming rate especially in the Asian region. People have associated Korean drama with entertainment because it offers an appealing and satisfactory content that develops a desire to look for more from the spectators. The filming industry and the K-pop song are the leading genres of Korean drama that has transformed culture both in Korea and other regions in the Middle East. Interestingly, it is important to note how people have integrated the Korean culture in their lifestyle because Continue reading...

Introduction

Aging is an inevitable process of life. It is the process of becoming older that brings about a lot of multidimensional (physical, psychological and social) changes. For example, as people age, their reaction time may slow down, but they develop more wisdom. Old age triggers the occurrence of various diseases and the inability to perform most of the societal activities. In other words, old age is generally associated with physical disabilities. With people living a fast paced lifestyle nowadays, elderly people are often considered a burden because of their age-related disabilities. Many senior citizens get into social seclusion and Continue reading...

Executive summary

Marketing of goods and services plays a critical role in the progress of a business. This paper presents a typical Integrated Marketing Communications (IMC) Campaign Plan for Pepsi. Included in the discussion are four major areas. Firstly is the exploration of Pepsi as a brand. Here, the paper looks at Pepsi’s branding concept. In addition, it identifies the branding problem in question. Ideally, this is an analysis of the current market challenges facing Pepsi. Furthermore, this section provides the profile of the target market. Specifically, this consumer profile gives an outlook of the lifestyle, demographics, and the usage Continue reading...

A lot has been said about pop culture and the need for artists to be accepted and appreciated. The celebrity stunt is weighing down many artists, both young and old. The pressure of being the person that fans need to see in a celebrity rather than appreciating that they really are has made many makes changes, both to their lifestyles and looks. The articles the final come back of Axl rose and the pretenders act as an eye opener to the adjustments that are made by celebrities, just to keep their fans happy and excited. The changes range from Continue reading...

Official Coca-Cola "Big Game" Commercial 2015

Thematically, Coca-Cola's "Big Game" is an online advertisement employing a highly successful Happiness campaign in recent years (Coca-Cola). Rhetorically, "Big Game" deploys components of ethos, pathos and logos as part of advertising effort. This analysis aims to explore rhetorical devices of mainly pathos, logos and ethos deployed by Coca-Cola.
For pathos, users / viewers are bombarded by common negative words and/or expressions "I hate u, "HATE," "you're a stupid" and "loser". This is combined by a rich visual composition of emoticons, screaming or growling faces. Through an initial sequence of negative effects, advertisement's tone is set only to be Continue reading...

Glo Beauty Bar is a beauty salon which is based in the New York. The founder and the CEO of the salon is Heather Adessa, who is renowned celebrity makeup artist. The company started 10 years ago from humble beginning to a classy salon whose clients are top of class celebrity seen regularly on the TV shows by millions of people around the globe. The Glo Beauty Bar’s services include waxing, celebrity makeup, bridal services, tinting and tanning, personalized make ups, hair, spa, and children birthday servicesIdentify their audience, and the segment you should be focusing on.
The Continue reading...

Identify the Second Amendment to the United States Constitution.

The 2nd Amendment of the Constitution states that all citizens of the United States have the right to bear arms.
Identify the NRA and the bylaws of their organization (in terms of firearms).
The National Rifle Association is an organization dedicated to upholding the 2nd Amendment and celebrating the possession of guns as a hobby and civil right.

Identify two arguments opposed to the Second Amendment. (anti-gun)

The 2nd Amendment is outdated and was meant in the context of maintaining local militias in Revolutionary times; the 2nd Amendment contributes heavily to gun deaths all across the country every year.

Identify two arguments in favor of the Second Amendment (pro-gun)

The 2nd Amendment allows people to defend themselves from Continue reading...

Market Research on Dermal Fillers and Medical Grade Gelatin

Market Research on Dermal Fillers and Medical Grade Gelatin

Introduction

The purpose of this research study is to offer insights regarding the expansion of the newly introduced medical grade collagen products that are sourced from jellyfish into potential markets. Considering all the factors, the research study has proposed several marketing strategies and supply chain network that could allow Jellagen Pty to distribute its goods into the market to companies that are interested in purchasing it.

Discussion

Jellagen has recently introduced medical grade collagen products that are sourced from jellyfish to instantly smooth facial wrinkles to make women more beautiful. As per Continue reading...

Human trafficking is an old evil still prevailing strongly in the modern world. History is full of examples where scores of human beings were captured and sold en mass to work in terrible conditions for the rest of their lives, but it was hoped that in the modern world it could be stopped but it still continuing despite efforts from various human rights organizations. Human trafficking is a broad term that may also include forced marriage of children to far flung areas in return of money and donation/extraction of organs and tissues for the people who need transplantations. So, Continue reading...

Social media has a big impact on American culture nowadays. Today the first thing that most American people do is check up their computers or phones in order to get updated on what is happening in the world. Social media has become a vital part of everyday’s life when going to work, cooking breakfast, going in a bus people use it. Social media has improved drastically over the last century hence it has an influence on American culture. “The definition of social media is evolving with most explanations describing a fusion of technology, social interaction, and the sharing Continue reading...

“Ain’t no mountain high enough,

ain’t no valley low enough,
ain’t no river wild enough,
The lyrics stated above is from the song Ain’t no Mountain High Enough by Lionel Richie. The full song could have been pertained to a guy’s love for a woman, but it could also be how Lionel Richie’s career can be described. No mountain high enough for his songs not to be known, nor river wild enough for his songs not to survived. Many singers become instantly very popular, but after few months, go gone with the wind. But there are singers who stay Continue reading...

Such changes in the culture and politics inevitably change every sphere life of a human being. Fashion was no exception. By the middle of the 1960s, miniskirts and hot pants were in vogue. Hairstyles also underwent huge changes during that time; women’s hair was made either short or tall and thin in order to show the curves of female body. The culture ended the idea of making women second class citizens.
One of the biggest impacts on the generation in 1960’s was made by the American First Lady Jackie Kennedy. With the help of her elegant outfits, Continue reading...

There is no doubt that racial makeup of the U.S is relatively shaky. Immigrants from various regions of the globe have added considerable levels of cultural diversity to the U.S population in recent years. Therefore, racial tensions have characterized almost all elements of the American society (Waller, 35). Particularly, perceptions or notions that some individuals form particular are superior to others have always intensified racial tensions, even in the twenty-first century, which is characterised by interactions between individuals form different cultures and regions. In most cases, racial tensions occur due to government policies, religious differences, discrimination, and prejudice. Specifically, Continue reading...

Nike has for long been under scrutiny for exploitation of labor, mistreatment of labor, and participation in illegal practices such as Child Labor. The company has not been doing any of these in its home country, where strict labor laws apply; rather its target has been saving production costs by outsourcing production to Third World countries, the governments of which are eager to attract foreign investments to benefit their yet emerging economies (Wilsey & Lichtig, 2012). This report focuses on the practices followed and the economical and ethical issues faced by Nike in outsourcing production for lower cost. Once these Continue reading...

Social Entertainment in Miami

The social entertainment quotient in the city of Miami can be better understood and appreciated once we understand a brief history of the modern day Miami. The Official Website of the City of Miami explains that the city of Miami, evolved a century ago very quickly. On account of the almost instantaneous evolution, one of the nicknames of Miami is “Magic City”. Miami’s geography and history is extremely exotic and colourful. It is so attractive that its charm is almost magnetic. The Official Website of the City of Miami further states that the city is constantly evolving. Even Continue reading...

FOR

CHILDREN
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Introduction

Advertising is a multimillion dollar industry and is affecting the life style and the needs of people. Consumerism is considered to be a direct result of advertising and it plays an important role in the significant rise of the industry.
In US a child is exposed to too much advertising and marketing, on average a child watched about 16K ads in a given year that may or may not be targeted towards them. However, children are the most easy and eager consumer rising concerns for parents and psychologists across the globe. Stats Continue reading...

Introduction

The Paris Hilton Carls Jr Burger Ad has created a significant amount of controversy. Advertising is the method by which companies reach their consumers in hopes of increasing sales. The type of advertising used is dependent upon the target market and their interest. Creating a vision for what a product is and how it can help the consumer in some capacity. It shows how a product could be used and, in essence, how it would make their life easier. Advertising is intended to increase sales and overall company profitability. Companies spend millions of dollars yearly in efforts to reach Continue reading...

Introduction

Advertisement is a tool used to target audience explicitly or inexplicitly in order to make them attracted towards the product or service. Advertisement helps to make people buy the product and compel them to refer it to others. The Coca Cola is one of the most popular soft drink companies in the world market. It was founded in the year 1886 and since then it is selling soft drink along with a style.
The main theme of Coca Cola advertisements is one unique keyword that is share happiness. In this report, Coca-Cola’s compaign of contour bottle on its Continue reading...

Ji-Hyun Ahn focus on rearticulating of black mixed-race in the era of globalization is a realistic study that demonstrates how individuals struggle in the contemporary society. Globalization is one of the major issues in the world. Based on the Article it is evidence that globalization has influenced many people. The belief that Korea was a homogenous nation was real and tend to be justified in the past. In the modern society, the myth is not effective because of international migrations. In critical analysis, the myth is no longer relevant since many people from various nation have migrated into Korea. Continue reading...

Memory and cognition are two important parts of the mind that have a huge impact on our abilities to function. Cognition includes a person’s mental abilities such as thinking, learning, and remembering. This plays a role in how well people can concentrate, and impacts their organizational and judgmental skills. If a person does not have good cognitive health, it is likely that they will face difficulties with these activities. They can have troubles with things such as thinking and solving problems. Memory is the storage and processes that are used in the storage and retrieval of information (McLeod, Continue reading...

Introduction

For any business to succeed in the contemporary increasingly competitive markets, specifically for the organizations doing business internationally, cultural awareness is one of the imperative factors to master. Cultural factors influence the success potential of the competition. It is imperative to learn about the numerous cultures around the world prior to doing business in other nations. All the nations around the world have their unique cultural backgrounds that determine the consumer behavior, advertising strategy to be used, and branding. Thus, the cultural differences between nations strongly influence the world of business. The differences between national cultures determine the performance Continue reading...

In Partial Fulfilment of the Requirements in

Introduction
Apple Inc. is a consumer electronics company that offers different devices or gadgets for its end users. Based in Cupertino, California, Apple has a wide range of products for personal computing, as well as mobile and smartphone technologies, and online services. Apple is known for its Mac product line, a competitor to businesses in personal computing such as Microsoft. Apple also offers other products including the iPhone smartphone, the iPad tablet computer, and the iPod media player. For consumers using Apple products, the company also offers online services including digital content. Through the Apple iTunes store, for instance, Continue reading...

INTRODUCTION

The development of technology, especially the Internet, is continuously improving as we explore its full potential. However, apart from the advances that it offers there are consequences to its features. People’s privacy and security becomes the primary concern of this development. Cybercrime has become apparent as the progress of the Internet continuous. These are crimes that are being committed to intentionally harm, be it physically or mentally, individuals or groups. Also known as computer crimes, it includes child pornography, financial theft and fraud, extortion, and copyright infringement. Among these, one of the most vicious cybercrime that is affecting Continue reading...

Is it even possible to imagine a world without media? Media is as essential as it is pervasive in society; with the availability of media at the palm of our hands and the connectivity all throughout the world, media has become a fixture in life. It entertains, informs, and educates the people. It can influence the way they think, feel, and act. With this, the power of media lies in its ability to make or break an individual.
Media forms nowadays are more focused on upholding an unreachably perfect representation for both man and woman – the perfect image (Dugan). Continue reading...

Abstract

The unity of a society is a requisite of social, economic, and political development and stability. Marriage is a formal union between men and women that creates such a highly important social institutions as family responsible for the viability of a community. If massive, a deviation from traditional marriage models can eventually bring a human society to the brink of extinction. Same-sex marriages is a union between individuals of the same sex undermine marriage and family as social institutions and makes it difficult, if not impossible, to raise children in a socially acceptable human environment demonstrating approved behavioral and Continue reading...