Sample Essay On Project Implementation Barriers

Is your Company’s Product a failure or there are umpteen barriers on its success in the market, in that case..the company entrepreneur must first look into the

Cost Index uprising
Quality Inconsistencies
Lack of Product Market Segment focus
Time slots introduction into the market structure
Newly emerging marketing procedures also act as exhibits for making the product introduced look innovative and categorically useful. Now innovation as a tool to implement the success of a product, involves a few stages. Every stage involves a range of activities for input of information, skilled personnel, equipment and investment of the time schedules.
In the first two stages of research and development involves the agents- external or firm level initiators, indulging in basic research, applied research, development testing and analysis of the introduced product (Pettitt, 2005). For example if the Colgate Pro-Active Paste is to be introduced in the market, research would be undertaken on its effective usage and results, the varied market sectors for supply logistics, its maintenance and retrieval with the different product introductions. Then the Commercialization Stage consists of right investment in the innovative product process. This requires the determination of the right monetary package and the right time segment for each marker structure. The last stage of Diffusion is a market level process. This involves the adoption or the purchase decision, followed by a market penetration that takes in the time segments and an adaptation improvement slot. This last part could involve a few successful projects, to keep the product in the market for a longer period or changing in variance in the utility methods or a quality impetus along with favorable offers.
In this way the barriers of introducing a new product could be removed and thereby guaranteeing a profit maximization for the company.
A new-product development procedure could be related to the Product Life Cycle of the product. A new product success involves the knowledge of mathematical inferences like the Leontief’s input-output Flow Matrix. This involves economy visuals as in a two-sector economy, comprising of the manufacturing sector M and a services sector S. In such an Economic Distributive Model, some gross output is used as the input in the production procedures. This makes the production costs economical and sometimes even profitable. If a particular market segment output could be penetrated as an input in the other segments, the reduced costs are ensured at economical prices that creates a global surge for economic revolutions. Even market services and research analysis could be penetrated among the market segments, over the time slots to create an economically surveyed analysis in marketing at all times.
Retrieved from: http://www.quickmba.com/marketing/product/lifecycle/
According to the above figure, a product goes through the procedure of introduction in the market. This requires keen observation, analysis and the production of the product by the Company. Now the introduced product passes a phase of growth on its demand pattern, in the various market segments and structures (Armstrong, 2010). On reaching the saturation or the maturity phase, the entrepreneur requires an analysis of its further business using the other variances like similar products of the company, adding utilities on the product, better packaging techniques, etc. Or the Company could go to the next phase of declining the supply pattern of the product. Depending on the time segment structures, the company could avoid maturity at an earlier stage. The company could introduce the product as per its time slots in the varied market segments, to create an innovative research structure of a permutation of varied variance introductions in the market segment. In this way all the marketing activities would become a success.

References:

Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson Education.
Brassington, F., & Pettitt, S. (2005). Principles of marketing. FT Prentice Hall.