Under Armour is a brand that conjures images of fitness in a variety of sports and physical activities done in all types of weather. The brand has committed to offering the unique technology of heat gear, cold gear, and all weather gear. Under Armour specializing in producing an elite technology in materials made specifically to be worn for ideal performance without interference of the athlete’s performance due to weather or the material, no other brands had produced such advanced technology in fitness apparel. The essay will focus on highlighting information about the Under Armour Company.
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