There are many strategies that Adidas has implemented to get rid of out-of stocks and lose sales.
Mass Customization: Adidas deals with changing customers' demand by adopting a “Mass Customization” strategy. The idea is to develop, market and deliver the product categories that most customers want. The steps towards mass customization is to offer product choices. Very few variations often disappoint customers and too many variations will postpone the buying decision. Adidas asks its key suppliers to produce customized soccer cleats in order to achieve the economy of scale. This may take longer than expected. To compensate a long waiting time, air freight or courier service is used for dispatching. The customized products which are sold Continue reading...