INTRODUCTION
The Walt Disney Company is a United States top diversified mass media and global entertainment corporation. It is not only well known in the United States, but is also known in other countries across the borders and in foreign continents. The company’s head office is in Burbank, California (The Birth of Walt Disney World, 2009). The company operates in four segments: consumer products, studio entertainment, park and resorts, including media parks. Brothers Walt Disney and Roy Disney formed the company from a miniature cartoon studio in 1923. The Walt Disney suffered for several years due to futile creations, Continue reading...