WAREHOUSING STRATEGY AT VOLKSWAGEN GROUP CANADA
The Volkswagen Group is one of the world’s leading automobile manufacturers. The company was founded in 1937 and its headquarters are in Wolfsburg, Germany. It has been the largest carmaker in Europe since the 1970s. It also has the largest assembly plant (Wolfsburg) and the best-selling car (Golf) in Europe.
Being a German company, Volkswagen Group positions its brands at the premium part of the market – Audi is mass premium, Volkswagen is semi-premium while Bentley, Lamborghini and Bugatti are prestige marques. Only the Spanish SEAT and Czech Skoda target at the lower end of the Continue reading...