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Advancements in science and technology have made human life much easier. Life expectancy has increased substantially, people are enjoying a healthier and a safer life due to the progress made in the field of health. Out of those millions of advancements, stem cell therapy has created a milestone. It has made life assured; now a person with his own cells can save himself and his vital organs. People do not have to depend on others for receiving organ donation. The burden of searching for donors, checking the compatibility between the cells of the donor and the recipient, being alert Continue reading...

Personal reflection

The modern economy is not the economy of goods and services that was 50 years ago. Today’s economy is rightly called the experience economy, or economies of emotions – who creates a better experience (more than positive emotions) about their products (services), he won. The best impression is having the money by the company. Not up to the best is the money from a competitor and company’s brand is rapidly dying. And all the money invested in the development, production, promotion, etc. die too By the way, in order to create the impression of goods (services), it is Continue reading...

Q1
The Starbucks case surrounds a market research that was conducted in 2002. The main issues under study include customer satisfaction, marketing strategies, target market, customer perceptions and customer behavior among many others. The aim is to identify the level of efficiency and effectiveness of the company with respect to these issues.
Starbucks used various marketing strategies during the time to improve its performance. For instance, the company made use of the branding strategy. Through the branding strategy, the company focused on offering quality coffee product to various parts of the world namely Africa, Central and South America. In Continue reading...

Introduction

The case of Volkswagen Group Canada’s(VGC) warehouse expansion, Kym Meisner (Director of Warehousing & Logistics) involves an aggressive growth plan that the company wants to execute to utilize the unused warehouse space and expand or opening a new warehouse. Alongwith her warehouse manager –Dave Cook, she considers exploring and debating out options of expansion, opening a new warehouse, leasing a warehouse for 20 years, handling operations to a third party. While executing the aforesaid she wants to upkeep the current workflow, keeping it out from any possible disruptions and ensures cost effectiveness before incurring any capital expenditures. The Continue reading...

Ryan air faced the challenges of fierce competition from older, larger and well established airlines-BA and Aer Lingus. Despite increasing customer volume, the company had suffered from a great deal of turbulence and managerial crisis in early 1990s. The five chief executives were changed and losses accumulated to £20 million. In order to damage competition and survive in fiercely competitive business environment the airline revamped itself to become Europe’s first low-fares and no-frills carrier airline and established its business on the model of Southwest Airlines which has been a Texas based successful operator in the airline industry.

External analysis base on the five forces framework

The Continue reading...

The Fifth Amendment is among the amendments making up the Bill of Rights in the US Constitution. It prohibits double jeopardy and self-incrimination and mandates due process of the law. The Fifth Amendment offers a variety of protections to defendants involved in criminal proceedings, and the main point is that no person can testify against him or herself. The Fifth Amendment also requires that the defendant on trial is first charged with a crime by a grand jury and that the defendant cannot be put on trial for the same crime twice- double jeopardy.
In the case involving Armington, Continue reading...

Facts: Prior to the arrest of the defendant David Riley, a person was injured in a drive-by shooting. Police suspected that the shooting was gang-related. On August 22, 2009, Riley was stopped by police for expired registration tags and his car was impounded and searched once the officer’s learned he was driving with a suspended license. When police found two handguns under the hood, Riley was arrested for possession of concealed and loaded handguns. In a search incident to arrest, a mobile phone was found in Riley’s pocket. The phone was transferred to the station’s gang-unit Continue reading...

Obama care employer mandate requires large employers to provide health care coverage to its employees or else face a penalty; this law will probably take effect this year or next year (Mulligan, 2014). In essence, employer mandate as it relates to Obama care requires all employers with 100 or more full-time workers to offer health coverages to at least 70% of its employees eligible for the same this year (Oberlander, 2014). Additionally, in 2016, these employers will be required to increase the number of employee’s health coverage to 95% (Chen, 2014). Though this law seems effective in ensuring Continue reading...

Introduction

Jones-Blair Company involves a complex and proactive market and organizational structure that is worth understanding. Thus, understanding the nature of complexity in which the company’s segments are categories into different groups and the effects in which each sector contributes to a suitable market environment is quite essential. Therefore, not only does the company internal and external structure build a competitive market environment for the business’s products, but also the position at which the company lies in a market life cycle (Dibb & Lyndon, 172). It is worth acknowledging that, the company integrates different scientific management strategies and concepts Continue reading...

Marketing mix of IKEA

Pricing strategy
According to the IKEA website, the business idea of the company is to “offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. The main focus is on reducing the prices and this is achieved by building long-term relationships with their suppliers, opting for mass production and investing in highly automated machinery.

Product strategy

Keeping the designs functional, yet simple, IKEA concepts of designing furniture were a huge hit all across the world, and were further complimented by their unbelievably low prices. The Continue reading...