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Whether Amazon’s diversification efforts have gone too far or have effectively positioned the company for the unpredictable future is a debatable question. On the one hand, considering the volatile nature of modern global economy and business environment, diversification is a smart move for giant corporations, as it makes them more flexible and less dependent on a single business. In 2014, Amazon was successfully competing in a variety of industries: e-commerce, online advertising, electronic mobile devices, wholesale and distribution, and online broadcasting (Gupta, & Rodriguez, 2014). Should one business unit fail due to unfavorable influence of external factors like shifts Continue reading...

The Illy coffee company has managed to establish a successful business in the coffee market. This is clearly visible in the progressive growth realized by the company. The growth that the company has recorded is evident in its sales where there are an estimated six million cups of coffee consumption of their coffee on an average day. This consumption is recorded over the number of countries and in their coffee houses and restaurants. Illy coffee company is noted among the best coffee companies in Italy which is its home country. This is in respect to the quality of coffee Continue reading...

Growth and general outlook of General Aviation Manufacturers Association from 2013 to 2014 has been defined by variances such as increment in the airplane shipments by 4.3% which covers 2,256 deliveries. Industry billing number also increased to 24.0% which is.23.4 billion. Business jets market stabilized in 2013 after the previous 4 year slow down. Total deliveries of 678 jets in 2013 compared to 672 in 2012. Market share up to 52.4% compares to 2012 49.7%. Turboprops shipment deliveries increased by 10.4% to 645 compared to 2012 which was 584. Turbine helicopters shipment increased by 9.2% totaling to 782 Continue reading...

Gillette

Introduction
Gillette has been known for long because of its innovation in marketing strategies and development of products. Within the competitive razor and blade market, Gillette has been competitive and holds a market share that is commanding and worldwide. In 2006, Gillette had its peak of innovation because of the introduction of a fusion 5-bladed razor. Presently, innovation of razors and blades has been thwarted by insufficient technology and reluctance of consumers. Consumers are not in a position to pay for greatest and latest technologies of shaving. Gillette has had product leadership, product innovation, integrated marketing, pricing strategy, segmentation, Continue reading...

Functional strategy cannot be formulated in isolation. Different functional areas are interdependent and interwoven, and there must be synergy between strategies across functional departments. For instance, marketing strategies may relate to financing and hiring of employees in the organization( human resources). Likewise, manufacturing of products is closely linked to R & D and must work in harmony with overall business plans. Succinctly, functional strategies must be synergized to contribute to corporate level and business level strategies.
McDonald has successfully combined different strategies to achieve a competitive advantage in the industry. It has invested in innovation, and R&D to develop customized Continue reading...

Completion Date

Alpen Bank Credit Card Launch in Romania
The decision to launch credit cards into Romanian market is a precarious one. A quick survey of Romania's macroeconomic data shows a very narrow market – an upscale one – for which a credit card launch is a profitable business. Exhibits 3, 4 and 5 are of particular interest. Based on Exhibit 4, Romania is at a very weak market positioning compared to Central / Eastern European countries. At 1.2 credit card per capita rate, Romania is hardly a viable market for Alpen Bank, at least in light of present market positioning conditions. Of Continue reading...

Gillette has for decades been recognized for its creativity in both product development and marketing strategy. For this reason, Gillette has been able to remain highly competitive and is a global leader in the razor and blade industry. The renowned razor and blades company comprises majority of the industry’s market share. Gillette was established in 1901 by King.C.Gillette it significantly altered personal hygiene and grooming with new inventions such as the safety razor. The company dominated the razor and blade industry until 1962 when serious competition started. Other competitors such as Wilkinson Sword joined the industry when they Continue reading...

1. What was her given name?

2. How many times was she married and to whom?
Marilyn Monroe married for three times. At first she married an aircraft worker James Dougherty, next she married baseball player Joe DiMaggio, and at last she married the famous playwright Arthur Miller.
3. When did she die?

She died on Sunday, August 5, 1962.

4. Who was the pathologist assigned to the case?
Dr. Thomas Noguchi was the pathologist assigned to the case.
5. Who pronounced her death?
The physician of Marilyn Monroe, Dr. Hyman Engelberg pronounced her death.
6. What was found next to her bed?
Several bottles of Continue reading...

The Mumbai attack was carried out on November 26, 2008 as a series of attacks on residents and visitors including Taj Hotel in a number of areas of the Mumbai the biggest and most important city in India. According to Intelligence report, it was planned by Lashkar-e-Taiba (LT) a terrorist Organization banned in Pakistan. India had received proof of the Association of Pakistan's (ISI) to classify terrorist attacks on Mumbai, which wasreported by different Indian television channels citing government sources. Indian Intelligence was warned by unconfirmed reports from the US intelligence services who already knew about the large-scale terrorist Continue reading...

US AIRWAYS, INC. v. BARNETT
No. 00-1250. (December 4, 2001--Decided April 29, 2002)

Certiorari to the United States court of appeals for the 9th circuit

ISSUE
Did the U.S Airways go against the Americans with Disabilities Act of 1990 (ADA or Act) and discriminate against Robert Barnett (a qualified employee) by refusing to accommodate his disability by allowing him to remain in the mailroom (Walker, 2014).

HISTORY

The district court granted the Airways company summary judgement i.e. they disposed of the case without a trial in favour of the company and against Robert Barnett. They found out that altering the seniority would result in an unnecessary ‘undue hardship” to both the US Continue reading...