Whether Amazon’s diversification efforts have gone too far or have effectively positioned the company for the unpredictable future is a debatable question. On the one hand, considering the volatile nature of modern global economy and business environment, diversification is a smart move for giant corporations, as it makes them more flexible and less dependent on a single business. In 2014, Amazon was successfully competing in a variety of industries: e-commerce, online advertising, electronic mobile devices, wholesale and distribution, and online broadcasting (Gupta, & Rodriguez, 2014). Should one business unit fail due to unfavorable influence of external factors like shifts Continue reading...