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Introduction

Amazon is a commerce company electronic in nature based in Seattle in the state of Washington DC. It has been branded the largest company of these characteristics in the United States. The history of this company is long, but the interesting part is that this company commenced in 1994 as an online bookstore. After a short time they started diversification and went into sale of products such as VHSs, CDs, MP3 streaming and download, DVDs, electronics, software, furniture, toys, food, jewelry and video games. Through specialization in diversification, the bookstore multiplied its profits and invested more and in the Continue reading...

Group Members

Assignment 3
PROBLEM
With only $5,000 available for its advertising budget, what path with Sweet Leaf Bath Co. pursue in order to increase sales, realize profits and satisfy their future goals for the company? Therefore, the issue revolves around what type of advertising program will be cost effective and successful for Sweet Leaf Bath Co. to employ for its 2012 advertising campaign.

CRITICAL FACTORS

Demographic - The target group of consumers Sweet Leaf Bath Co. is seeking would be females age 25-50
Budget - With only $5,000 to use for advertising, Sweet Leaf Bath Co. must examine options that Continue reading...

The article of Charles J. Muhl (2001) discussed the employment condition in the United States. Workers seek job security. They believe that they would be rewarded in the same way that other benefits function when they give satisfactory performance. This has been a faulty belief, however, as employment in the United States faces challenges of mass layoffs, reductions in force, and job turnovers among others. With this, the 19th century gave rise to the “at will” employment. This pertains to terminable employment for any reason that is initiated either by the employer or the employee.
The employment-at-will doctrine asserts Continue reading...

This case of Pinnacle Textile Limited gathers information of the possible strategies the Company may undertake while entering new markets. An all-round analysis of the provided alternatives in the case is to be performed before recommending the most suitable approach.
The overall evaluation of the case gives the following key findings that need to be considered while taking any decisions on the expansion and the techniques to be used:
The Company has been established over a long time now signifying that the growth has saturated in the areas where it has been operating, and expansion exists, as a current Continue reading...

Seleris is undertaking a complex project termed as Silicon 6. Martha McCaskey is the project leader. She was promised that upon the completion of the project she would be promoted to group Manager. However, like any other project Silicon 6 has experienced some difficulties and challenges in the production of a new range of chips. After being advised that the organization needed to develop a new chip, McCaskey was entrusted with the role of obtaining the cost structure and completing the project in a timely manner. However, the chip to be used by the organization is relatively expensive, and Continue reading...

Consumer behavior theories

In spite of the alcohol-related problems known by the population, binge drinking is still rampant among young individuals. There is inconsistency between people’s beliefs and their behavior. According to reasoned action and planned behavior theory, behavioral outcomes can be accurately predicted by considering other variables in addition to attitudes. According to the theory, Mellani’s cause for high alcohol consumption is a factor of intention to engage in the practice. Intention is influenced by attitude and normative components where attitude is the overall positive/negative evaluation to engage in the activity while subjective norm is the perception of the Continue reading...

Excalibur Hotel 2

The Excalibur Hotel is located in Calgary. It has 375 guest rooms and 25 executive one bedroom suites. The hotel is seventy five years old and maintained in an exceptional manner. 86% of guests rank their stay as excellent. The hotel is owned by foreign investors who contract a Canadian management company.
The hotel’s market share is 134%. Market share is the number of room the Excalibur is in direct competition with in the competitive market set (Xanders n.d.). Average daily rates are consistent and showed some growth, better than other properties in the hotel’s competitive set. Continue reading...

Teamwork: Technical Communication

Teamwork is based on the underlying concept of trust, and the leader has to act in order to meet everybody’s special needs so that they can perform both effectively and admirably as well (Kim, 237).

Caroline Jenson: Procedural Response

However, Caroline Jenson has childcare issues, and her problems are humanistically touching. They need a civically valid and sensitive response from the management, and all the leader requires to do to solve her dilemma is to start the meeting when Carolina arrives presumably at 9:00 in the morning. The manager has to give a procedural response to the issues of the member through Continue reading...

In the case study, issues concerning Borries’ actions to the company are the main focus. The case involves Borries, his manager, Marcus his friend and Swee Lan his fiancée. As an employee of the advertising company, Borries had an obligation to serve customers but also had personal obligations to attend to (Smith, 2009).
Two things are on Borries’ mind; the decision to visit his fiancée’s parents and the request from a client. Borries’ ethical dilemma, in this case, is that he decides to undertake his company duties to serve the customer over attending to matters concerning Continue reading...

Part 1

According to the terms stated in the Equipment and Service Agreement between Hemo and Extracts, Hemo has identified all the potential deliverables. An item is deliverable if it qualifies as a separate unit of accounting. This aspect means that the deliverable item must have a value to the customer on a standalone basis.
Based on the equipment, Hemo should apply the best estimate of the selling price. Since Hemo does not have an own price, and the two competitors in the market all sell a different or same model to a different set of customers, Hemo must use its Continue reading...