Final Case
Airborne Inc. was an air express Transportation Company dealing in express and second-day delivery of small packages below 70 Ibs and documents within and outside the U.S.
DHL acquired Airborne Inc. in 2003 after struggling for survival in the highly competitive market.
This paper presents a situational analysis of the Airborne Inc. focusing on the competitiveness, SWOT Analysis, SLEPT analysis, and theories of strategic management.
In its international strategy, Airborne faced a dilemma of whether to imitate FedEx and UPS strategy of undertaking massive capital investments to establish international airlift capability or to embrace variable cost strategy by utilizing Continue reading...